OLX crafts a living room in a Delhi bqs

By Bhawana Anand - May 16, 2014

Vivaki Specialist Services has executed the innovation in the Lajpat Nagar area of New Delhi

ACC reinforces presence in Patna with OOH innovations

By Bhawana Anand - May 15, 2014

Brite Neon Signs (P) Ltd has executed the campaign in high visibility locations in the city

SSR Communication acquires Opulent Mall rights in Ghaziabad

By Bhawana Anand - May 15, 2014

The mall has a diverse range of media formats that includes backlit panels, LCD network, a large screen LED board, dropdowns and pillar branding opportunities

Laqshya Airport Media goes big with Samsung S5 at Hyderabad airport

By Bhawana Anand - May 13, 2014

Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign

IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon

By Bhawana Anand - May 08, 2014

The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service

Blackberry runs BBM channel for Mumbai Indians' fans

By Bhawana Anand - May 08, 2014

The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.

NS Publicity bags LED unipoles tender in Jaipur

By Bhawana Anand - May 05, 2014

NS Publicity ventures into Digital OOH with exclusive rights to LED digital unipoles in the city

OOH calling for IPL 2014

By Bhawana Anand - April 30, 2014

For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging the OOH fever to talk about IPL in newer ways. The 2014 IPL season has in fact come with several changes in terms of OOH treatment, campaign scale and the level of excitement. Outdoor Asia probes the details of how MAX went about it.

Play a game and win a discount, Myntra shows how

By Bhawana Anand - April 30, 2014

E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.

Laqshya Solutions kicks off BJP campaign across Mumbai

By Bhawana Anand - April 21, 2014

The idea was to create a communication campaign that would resonate with every citizen in the city.

A new Khiladi creates Darr on OOH!

By Bhawana Anand - April 09, 2014

The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.

Tata Docomo comes a full circle in Orissa

By Bhawana Anand - April 05, 2014

TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.

ACC Cement rides high on BQS innovation

By Bhawana Anand - April 02, 2014

LOMS turned a back-lit BQS into an innovation for ACC Cement in Patna.

Brandscope launches Embassy Group property

By Bhawana Anand - April 02, 2014

The agency showcases the facilities of property in a cutting-edge manner on billboards in Bangalore.

There's nothing like OOH for Australia Tourism...

By Bhawana Anand - March 26, 2014

It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...