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Planning Strategies5 days ago

Madison Media Ultra retains Parag Milk Foods Ltd.’s media mandate in multi-agency pitch

The Agency has been working with the Advertiser since 2012.

Industry News5 days ago

Nexus Hyderabad Mall and Platinum Outdoor join forces for the first-ever food court naming partnership with Continental Coffee

A unique experiential entry arch built with close to 100 kg of real coffee beans at the food court

DDX Asia5 days ago

Atenti Technologies to showcase its cutting-edge solutions at DDX Asia 2025

“These expos foster networking opportunities, driving collaborations and advancements within the sector,” says Mac Gangam, President of Atenti Technologies (Orion...

DDX Asia6 days ago

Logic to showcase its digital signage products at DDX Asia

“Expos are crucial for driving innovation and fostering growth in the DOOH industry,” says Pankaj Bellad, Business Head, Logic, the...

Contracts & Investments6 days ago

Wrap2Earn secures exclusive advertising rights for Cityflo buses

Cityflo offers home to office bus rides in Mumbai and Hyderabad across 40 routes

Digital Display6 days ago

Zest Outdoor and Xtreme Media revolutionise sustainable Outdoor Advertising with Earth series LED displays

This collaboration is setting a new benchmark for performance, durability, and sustainability.

Digital Display7 days ago

Devangi Outdoor Advertising installs two new gigantic digital billboards at Ghatkopar – Helium & Helios

Two 40x40 foot digital billboards are set to drive significant brand visibility at one of Mumbai's busiest transport hubs.

Campaigns1 week ago

Lakme captivates Mumbai with anamorphic DOOH campaign for Rouge Bloom collection

This campaign was executed by Rapport India, the outdoor media arm of IPG Mediabrands India

OOH Adtech1 week ago

“It’s all about how you marry the information available to you”

Sailesh Muthu, CEO of AdMAVIN, explains how their platform uses geo-spatial data to help advertisers compare OOH sites based on...

Insights2 weeks ago

What DUBAI OOH tells us about change & survival

Vasant Jante, Founder and CEO, Thoughtshows & Events, and Publisher & Editor of Media4Growth/Outdoor Asia, shares his observations on the...

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