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International Events2 days ago

“Classic Out of Home is the medium’s ‘sleeping giant’”

Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the...

Planning Strategies3 days ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 

Brand Insights3 days ago

Maximising mall media: Insights from HSBC’s SVP and Head of Marketing Strategy, Arkaprava Ray

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.

Company News3 days ago

Idecafe launches its Rurban division- Ideacafe Roots

Ideacafe Roots aims at addressing brands communication needs in Tier 2 and Tier 3 cities

Brand Insights4 days ago

“Mall media provides the potential to reach a diverse yet specific group of audiences”

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for...

DDX Asia4 days ago

Sunrise LED to showcase advanced display solutions at DDX Asia 2025

DDX Asia’s second edition is set to take place on February 20 and 21, 2025 at Nesco Exhibition Centre

DDX Asia5 days ago

Infonics Technologies to showcase cutting-edge LED display solutions at DDX Asia 2025

“Networking at expos helps us build meaningful relationships with potential partners and clients, fostering collaboration and driving industry growth for...

Associations5 days ago

The World Out of Home Organization expands with 14 new global members

WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new members spanning diverse...

Brand Insights5 days ago

Footprints nationwide: Shawn Chandy, CMO on Paragon’s OOH Journey

Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity across India.

Contracts & Investments1 week ago

Carvertise and StreetMetrics form global partnership

In a move to disrupt the OOH Advertising industry, Carvertise becomes the first Moving Out-of-Home (OOH) operator to fully integrate...

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