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Creative Concepts2 days ago

Brands take their Ads back to 211 AD at London’s iconic Piccadilly lights

This collaboration is to celebrate the release of Gladiator II – in cinemas from 15 November

Brand Insights5 days ago

Nishank Joshi, CMO, Nexus Select Malls on the rise of mall advertising in India

“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says...

Campaigns5 days ago

Skipper Pipes executes an outdoor innovation to generate awareness on water contamination

The campaign is executed by GroupM OOH Solutions

Brand Insights6 days ago

“Mall advertising allows us to showcase our cars in all their glory and glamour”

Udit Mittal, Deputy General Manager, Tata Motors shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive...

International Events6 days ago

“Classic Out of Home is the medium’s ‘sleeping giant’”

Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the...

Campaigns6 days ago

“India ka Naya Zyada”, TVS Jupiter’s new OOH campaign

The campaign is executed by Coral Media

Planning Strategies1 week ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 

Brand Insights1 week ago

Maximising mall media: Insights from HSBC’s SVP and Head of Marketing Strategy, Arkaprava Ray

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.

Company News1 week ago

Idecafe launches its Rurban division- Ideacafe Roots

Ideacafe Roots aims at addressing brands communication needs in Tier 2 and Tier 3 cities

Brand Insights1 week ago

“Mall media provides the potential to reach a diverse yet specific group of audiences”

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for...

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