HOCCO’s Aamchi campaign brings mango tree to Ahmedabad

HOCCO Ice Cream’s summer campaign for its Aamchi mango ice cream sought to capture the essence of the mango season and connect with consumers on a deeper level. A key element of this campaign was its out-of-home (OOH) advertising, which featured a striking installation in Ahmedabad.

The OOH activation in Ahmedabad centered around the recreation of a mango tree. This wasn’t a standard billboard but a more elaborate, three-dimensional structure designed to grab attention and create a memorable visual experience. The intent was to move beyond simply advertising a product and instead immerse the public in the spirit of the mango season.

Talking about the campaign, Roli Shrivastava, Associate Vice President of Marketing at HOCCO shared “Our goal with every activation at Hocco is very simple yet ambitious. We want to become a core memory for our consumers. That’s exactly what inspired the launch campaign for our latest innovation, Aamchi Ice Cream. We didn’t just want to introduce a mango-based ice cream, we wanted to create a moment that couldn’t be ignored. So, what better way than placing it right where it all begins, under a mango tree. It was bold, unexpected, and rooted in storytelling. Every medium we use is chosen with intention. We don’t want to be just another brand fighting for attention. We want to spark curiosity, delight, and connection through Innovation which starts right at product stage to packaging to the way we communicate. Out-of-home (OOH) has always been a cornerstone of our media mix, and it will continue to be a key channel as we find newer, more immersive ways to show up for our audience.”