VI-John Healthcare India enters Asia Book of Records for grooming activation at Maha Kumbh

VI-John Healthcare India has etched its name in the prestigious Asia Book of Records for achieving the “Maximum Participation in a Digital Pledge for Personal Grooming.” This historic accomplishment took place during VI John’s initiative of ‘Grooming Ka Mahakumbh’ in Prayagraj 2025, where an overwhelming 10,410 participants united to take the ‘Grooming Pratigya’, committing to making personal grooming a nationwide movement. 

This remarkable initiative highlights VI-John’s unwavering dedication to promoting personal grooming as an essential aspect of self-confidence and empowerment. The overwhelming response from participants across the country showcases a growing awareness of self-care and the transformative power of grooming. 

Commenting on this achievement, Harshit Kochhar, Managing Director at VI-John Healthcare India, expressed, “This record-breaking event is a testament to our commitment to ‘Grooming India.’ Seeing thousands come together to embrace personal grooming as a way of life reinforces our mission to instill confidence and self-respect in individuals nationwide.” 

Speaking on the occasion, Ashutosh Chaudharie, General Manager Marketing, VI John India shared, “Grooming Ka Mahakumbh was our ambition campaign at Mahakumbh, which saw record turnout. We offered free grooming services to a vast majority of devotees and educated them about the importance of grooming. To record it and to get a stronger commitment, we asked them to take “Grooming Pratigya” and shared with them a Grooming Pratigya certificate on the spot thereby making it a memorable experience for them.” 

A special felicitation ceremony took place at VI-John’s corporate office on March 12, 2025, where the official record handover was conducted with distinguished dignitaries, industry leaders, and key stakeholders. 

With this landmark recognition, VI-John Healthcare India further cements its position as a trailblazer in the personal grooming industry, continuing to set new benchmarks for quality, innovation, and consumer awareness.