Saturday, July 27, 2024

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OOH Sure

‘We're actively exploring acquisitions and working to increase our inventory’

Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.

OOH NEWS

IOAA’s OOH Pinnacle Awards set to debut, to laud media owners’ contribution

The Indian Outdoor Advertising Association’s OOH Pinnacle Awards, an initiative to recognize and applaud the role of OOH media owners in taking the medium forward, will debut on Day 1 of the OOH Advertising Convention (OAC) 2024 to be held on July 26 and 27 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

OOH NEWS

WOO Expenditure Survey forecasts OOH to hit $45.3bn in 2024

Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the 2019 revenue figure of $36.3bn.

OOH NEWS

Adittya Nath Mubayi, Quizmaster and Co-founder, Quizcraft Global to conduct The Quintessential OOH Quiz at OAC 2024

The open quiz contest will have the participation of all OAC 2024 delegates; and attractive prizes for winners & runners-up

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