Tuesday, September 22, 2020

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Gallery

‘Creating immersive, engaging, memorable OOH experiences’

Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising

CAMPAIGNS

Somany Ceramics promotes new germ shield tiles at T2 Mumbai airport

In association with Times OOH, the brand targets niche flying travellers for the promotion of new tiles powered by germ shield technology

OOH NEWS

Logistics cut out for SMEs

Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.

VIEWPOINTS

‘We’re extending active support to IOAA to develop the common currency’

Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics

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MAGAZINE

OUTDOOR ASIA

September 2020

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