Thursday, May 13, 2021

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‘Creating immersive, engaging, memorable OOH experiences’

Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising

DIGITAL OOH

Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness

The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.

OOH NEWS

Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18

Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard

DIGITAL OOH

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

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Rachana Lokhande

Business leader & strategist

Barry Frey

President & CEO, Digital Place-based Advertising Association (DPAA)

MAGAZINE

OUTDOOR ASIA

April 2021

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