Thursday, April 15, 2021

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‘Creating immersive, engaging, memorable OOH experiences’

Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising

OOH NEWS

Think fresh, dude!: 7UP’s new success mantra to youth

The brand’s new communication will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign

CAMPAIGNS

A razor sharp statement?

This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.

OOH SOLUTIONS

LPFLEX wins major MMRDA signage, graphics, wayfinding project for Mumbai Metro

The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations of Mumbai Metro.

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Rachana Lokhande

OOH Business Strategist

Sanjeev Kumar Lohia

MD & CEO, Indian Railway Stations Development Corporation (IRSDC)

MAGAZINE

OUTDOOR ASIA

April 2021

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