Sunday, January 24, 2021

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Gallery

‘Creating immersive, engaging, memorable OOH experiences’

Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising

OOH NEWS

Data, technology & value for money: key factors for OOH in 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021

OOH NEWS

NDMC takes stern action against illegal media

Including self signages, the posters, banners and illegal hoardings violating OAP 2017 policy are being removed by the civic body

VIEWPOINTS

Data-driven business lifeline for Indian OOH

Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021

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Franck Vidal

Director - Asia-Pacific, Adcity (Havas Group)

Daniel Cuende

Director, Cuende Informetrics

MAGAZINE

OUTDOOR ASIA

January 2021

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