Friday, December 01, 2023

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OOH Sure

A habit of success at Prakash Arts

C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath

DIGITAL OOH

Zitcha, Broadsign partner to drive global in-store retail media market

New advertising technology integration delivers global omnichannel retail media solution

CAMPAIGNS

Elevite Media collaborates with JK Tyre for co-branding with Bollywood mega blockbuster Tiger 3

Elevite Media, known for its innovative and impactful marketing strategies, weaved the magic of cinema with the reliability and quality associated with JK Tyre

OOH NEWS

Madison Loop wins integrated account of Oberoi Realty

The agency will oversee creative, digital media, social media and performance marketing for the client

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