Thursday, November 30, 2023

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OOH Sure

A habit of success at Prakash Arts

C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath

DIGITAL OOH

Pikasso Italia wins Euroma2 exclusive mall DOOH advertising concession

Euroma2 is one of the top lifestyle malls in Rome

OOH NEWS

WOO adds new members from Africa, Europe, Asia, US and Australasia

WOO Chief Operating Officer Mark Flys says: “We are delighted to see such a wide range of new members joining us from across the world”.

DIGITAL OOH

The Crown Estate lights up London’s West End with delightful Christmas pigeons OOH spot

The campaign debuted with a 10-minute takeover of the Piccadilly Lights, using Ocean’s DeepScreen OOH activation to create a delightful, bespoke 3D story

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