Thursday, March 30, 2023

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OOH Sure

‘Let’s put pedal to the metal and go fast forward on digital’

Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.

OOH NEWS

boAt teams up with three IPL teams, launches the #WearYourSmart campaign

The brand is planning a 360-degree campaign

CAMPAIGNS

Wonder Cement reinforces brand presence in Mumbai with campaign display on Roshanspace’s Bandra Focal

The display is on for a month until mid-April

OOH NEWS

Sustainability will take centre stage at Global Congress in Lisbon: WOO

The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green.

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Scott Krantz

CEO, WOW Media, US

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