Friday, January 27, 2023

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OOH Sure

‘Let’s put pedal to the metal and go fast forward on digital’

Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.

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Non-metro OOH markets have the potential to attract higher ad spends

However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.

OOH NEWS

JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media

“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux

OOH NEWS

‘NINFRIS, e-auctions augment ease of investment in railway media’

Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.

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Rachana Lokhande

Founder, Glocal Bridge & Advisor to the Board of IOAA

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