Saturday, October 23, 2021

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OOH Sure

‘Strong focus on people, data, technology key to sustained business success’

Farhan Khan, CEO, Brainchild Communications Pakistan

CAMPAIGNS

Dabur Hajmola enables ‘digital darshan’ for devotees in Kolkata

On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees get a ‘digital darshan’ of their favourite deity.

DIGITAL OOH

US placed-based media business Trooh ties up with Comscore for DOOH audience measurement

Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh

OOH NEWS

Pikasso, Broadsign activate 1st pDOOH campaign in West Africa

The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media

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MAGAZINE

OUTDOOR ASIA

October 2021

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