Friday, March 01, 2024
C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath
Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.
BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks
Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”
Creative Head, Connect OOH
Chief Creative Officer, Madison OOH Media Group
Subscribe to receive the latest OOH industry updates