Monday, November 28, 2022

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OOH Sure

‘Let’s put pedal to the metal and go fast forward on digital’

Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.

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BJP campaign highlights scope of amnesty on property tax dues & penalty ahead of MCD elections

Elections to be conducted on Dec 4

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MOMS rolls out high decibel campaign for 'Raymond Parx Music Fiesta'

For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such as on bus shelters, trains, and metro networks.

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Welspun Quick Dry Towel branding writ large on Delhi Metro Blue Line rakes

The brand has consistently opted for OOH formats to promote this product offering

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Fabian Trevor Cowan

Founder, 1BB, & independent D/OOH consultant

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