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OOH Industry3 days ago

“Partnerships are the key to unlocking pDOOH value” – Remi Roques, Broadsign

Remi Roques, General Manager of Broadsign APAC, shares his strategic perspective on how programmatic DOOH is reshaping the industry and what media owners need to get right to unlock its full potential.
DOOH3 days ago

Make Outdoor creative again: Tim Bleakley rallies the ad industry

Latest

OOH Industry3 days ago

With 20+ branded trains and 200+ screens, Gujarat Media Company charts a new course in OOH
OOH Industry4 days ago

Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
Events4 days ago

Mark Boidman of Solomon Partners and Barry Frey of the DPAA global trade body to speak at WOO congress in Mexico
OOH Industry4 days ago

Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
Planning & Buying5 days ago

It’s Spotlight takes over digital screens at CP.67 mall, Mohali
DOOH5 days ago

DCMS and The Together Coalition join forces to mark victory on Europe Day
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OOH Industry

OOH Industry1 week ago

Podhigai Media Group bags exclusive rights to Chennai’s ROB advertising assets

The deal covers prominent ROB locations in areas such as Anna Salai, Chepauk, Triplicane, Mandaveli, Greenways Road, Adyar, Indira Nagar,...
Tenders2 weeks ago

Avinashi Ads wins exclusive advertising rights for Namma Metro Green Line
Insights2 weeks ago

Shashi Sinha Executive Director, Omark Media Solutions calls for structure, training and fresh thinking in OOH
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Insights3 weeks ago

Crux of DOOH content creation: Screenox Media’s Gautam Gulati shares insights
Associations3 weeks ago

Spring boost for World Out of Home Organization as 14 new members sign up
Contracts & Investments3 weeks ago

Ghadi Detergent secures naming rights at New Delhi Railway Station
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South India Talks OOH 2025

Talks OOH1 week ago

The future of DOOH: Shubham Choubey on designing for impact

At the third edition of South India Talks OOH, Shubham Choubey, Founder and Creative Director of Zero Design Studio, shared...
Talks OOH1 week ago

“OOH as an Integral Part of Public Space Design”: Garima Dubey’s Vision at South India Talks OOH
Talks OOH1 week ago

Designing for safety and revenue: Mayank Gupta on the role of structural aesthetics in OOH Signage
Talks OOH1 week ago

‘Buy a screen because it’s the right fit for your site, your goals, and your future’- says Sanket Rambhia at SITOOH
Talks OOH1 week ago

Southern Markets show promise, but OOH challenges persist, say industry leaders
Talks OOH2 weeks ago

SITOOH Keynote by CK Kumaravel, Co-founder CMD of Natural Salon and Spa highlights bold thinking & adaptability
Talks OOH2 weeks ago

3rd South India Talks OOH Conference underway
Talks OOH2 weeks ago

Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025
Talks OOH2 weeks ago

Suresh Seerna, Director, RSB Retail India, to address South India Talks OOH 2025
More South India Talks OOH 2025

Showcase

Showcase5 days ago

Platinum Outdoor creates a blooming spectacle for Mia by Tanishq’s Flora Collection

From a pink-themed parking zone with hand-painted murals to branded boom barriers and frisking booths, every touchpoint was crafted to...
Campaigns1 week ago

Mother Dairy brings summer chill to the streets with OOH campaign
Creative Concepts2 weeks ago

Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns2 weeks ago

Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
Creative Concepts2 weeks ago

Tanishq unveils ‘Kundan Stories’ with India’s tallest holo-projection
Creative Concepts2 weeks ago

Majestic Pride launches iconic branding structure at Mopa Airport Arrival
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Digital OOH

Digital Network6 days ago

AD&VI DOOH network inaugurated at Anand Vihar Railway Terminal

The project was inaugurated by M. Paramasivam, Executive Director of Punjab National Bank (PNB) in the presence of senior Railway...
Campaigns6 days ago

Burger King’s DOOH innovation for Korean Spicy Fest
DOOH1 week ago

VCCP and Kwik Fit make motorists happier, safer drivers with tailored jokes on roadside ads
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Digital Network1 week ago

Srishti Communications launches DOOH media network at TIDEL Park Chennai
OOH Adtech3 weeks ago

DoohClick and AdMobilize partner to deliver smarter OOH campaigns
Digital Network2 months ago

L&G appoint limited space as Media Partner for Digital Out-Of-Home (DOOH) expansion
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Planning & Buying

Planning Strategies2 months ago

Madison Media wins Media AOR of Nexus Select Malls

The agency will help the brand maximize visibility through targeted marketing strategies and enhanced brand presence, ensuring greater reach and...
Planning Strategies2 months ago

Madison Media Infinity wins Media AOR of Samsonite India

The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and...
Planning Strategies4 months ago

OMD India bags the integrated media mandate of HDFC Life

The agency will be responsible for handling the media strategy for HDFC Life.
Planning Strategies6 months ago

Innocean India wins consolidated media mandate for Narayana Health

This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...
Planning Strategies6 months ago

ChargeEuropa and Meralco’s Movem partner to launch Phillipines’ first DOOH/EV charging network

With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this...
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Brand Insights

Brand Insights1 month ago

Alok Jalan’s insights on DOOH industry growth

He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now...
Brand Insights1 month ago

Women’s month insights: Geetanjali Sachwani on leadership, growth, and breaking barriers

Geetanjali Sachwani, VP and Head of Marketing, Franklin Templeton shares her journey of navigating the industry, the unique strengths women...
Brand Insights2 months ago

Rachana Lokhande on leading with integrity and breaking gender barriers

Rachana Lokhande, founder of Glocal Bridge, shares how her upbringing shaped her perspective, empowering her to lead with equality, integrity,...
Brand Insights2 months ago

Amanda Dorenberg on resilience, leadership, and staying true to yourself

As part of Media4Growth’s Women’s Month series, we bring you insights from Amanda Dorenberg, CEO of Artshouse Media Group, a...
Brand Insights2 months ago

Melanie Lindquist on breaking barriers, leading with impact, and empowering women in OOH

Media4Growth’s Women’s Month series continues, highlighting the voices of inspiring women shaping the OOH industry. In this edition, Melanie Lindquist,...
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Metrics

Audience Data & Measurement1 month ago

COMMB partners with Adease to deliver exclusive AI measurements

Spotlite complements this offering as a mobile ad intelligence powerhouse, delivering fresh prospecting and competitive data every 12 hours.
Audience Data & Measurement5 months ago

DOOH to account for 42% of total OOH revenue: GroupM’s global advertising forecast report

Total advertising revenue to grow by 9.5%
Audience Data & Measurement9 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement10 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement10 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
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Markets in Focus

Brands & Markets 11 months ago

Pune OOH wears a busy look about it
Brands & Markets 11 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus1 year ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets1 year ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus1 year ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus1 year ago

‘Growing consumer base, buying power bolster OOH’
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New Trends

Sustainability3 weeks ago

Moving Walls partners with Cedara to drive sustainable advertising

This collaboration introduces a new era of carbon measurement and campaign optimization in the DOOH space
Sustainability3 weeks ago

Ocean Outdoor UK partners with Earth Day for 55th anniversary spotlight

Messages will appear throughout the day in eight cities, supporting Earth Day’s 2025 positive action campaign to unite behind renewable...
Sustainability1 month ago

Ocean Outdoor UK announces results of contribution-based sustainability initiative

Pinwheel platform allows agency partners to directly fund vetted environmental programmes
Sustainability2 months ago

Ocean Outdoor landmarks power down for Earth Hour

Out of Home landmarks the BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City will power...
Sustainability2 months ago

Ocean Outdoor escalates support for environmental causes

Each year, Ocean donates 2% of the UK’s reported revenue in screen space to organisations associated with sustainability and the...
More New Trends
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