Saturday, February 04, 2023

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OOH Sure

‘Let’s put pedal to the metal and go fast forward on digital’

Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.

DIGITAL OOH

UK lights the darkness on Holocaust Memorial Day 2023

Rankin, Piccadilly Lights and BFI IMAX lead the commemorations

OOH SOLUTIONS

PPDS adds ‘Wave’ of sustainable management services and applications for professional display fleets

Innovative cloud ecosystem officially goes live at ISE 2023

RESEARCH

‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’

Neuro-Insight used a car-driving simulation with Los Angeles residents for the study

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Rachana Lokhande

Founder, Glocal Bridge & Advisor to the Board of IOAA

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