Friday, September 22, 2023

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OOH Sure

‘I lived my dream working in the OOH industry’

Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath

GALLERY

Disruptive thinking - the secret sauce to business transformation.

Sudhanshu Mani, the brainchild behind the Vande Bharat (Train18) project, shares lessons on life, work and the importance of keeping one's dreams alive.

CAMPAIGNS

Ocean Outdoor reunites with ITV for Rugby World Cup 2023 action

Fans will be able to watch highlights and big moments from the games on 18 DOOH screens across eight cities in the UK.

CAMPAIGNS

Bajaj Almond Drops Hair Oil challenges conventional haircare routine with ‘Ban Ja Toofani’ campaign

The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.

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Mike Cooper

Global Head of Operations, DOMedia

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