Monday, October 26, 2020

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Gallery

‘Creating immersive, engaging, memorable OOH experiences’

Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising

CAMPAIGNS

Kirtilals focuses on innovative OOH campaign for new store launch

Primarily executed on bus shelter media, the campaign captures catchment areas of Chennai

DIGITAL OOH

LMX inks deal with Singapore’s Kalms for contextual advertising on smart vending machine screens

Kalms’ smart vending machines are equipped with digital screens that can be programmed to serve advertising content

VIEWPOINTS

‘Experiential marketing industry has lost fortune in the last six months’

Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic

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Charu Malhotra,

Vice President and Head of Marketing, Brilloca Limited

MAGAZINE

OUTDOOR ASIA

October 2020

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