Friday, March 01, 2024

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OOH Sure

A habit of success at Prakash Arts

C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath

CAMPAIGNS

Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics

Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.

OOH SOLUTIONS

BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players

BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks

DIGITAL OOH

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

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Vinay Nikam

Creative Head, Connect OOH

Ramesh Bhaskaran

Chief Creative Officer, Madison OOH Media Group

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