The selected agencies will handle outdoor publicity for government initiatives and public information campaigns at various locations.
The tenders cover floating advertising barges and illuminated hoardings at locations including Juhu Beach, Worli, Bandra–Worli Sea Link, Carter Road, Vashi Bridge, Belapur, Vasai Creek and...
Research by Keen Decision Systems and Accretive examines OOH advertising returns in the US, finding $7.97 in marginal profit ROI as DOOH adoption rises, highlighting the...
The revised media structure brings integrated planning under Dentsu while retaining Kinnect for a substantial part of the digital mandate, with implications for the brand’s cross-platform...
The allotment covers advertising space on the external part of the terminal at Shirdi Airport.
Raumil Khatri, MD, Gujarat Art Corner, sees event-led advertising growth on the horizon, but warns that proposed regulatory changes could shrink available inventory even as campaign...
The five-year contract covers interior and exterior advertising across Chalo’s premium buses operating on key arterial roads in Mumbai, with gross advertising revenue estimated at approximately...
The installation features 14.38 m × 5.76 m outdoor LED displays, creating a large-format digital advertising presence at one of Mumbai’s key transit gateways.
As outdoor advertising moves towards year-round demand, Sitemax Media LLP’s Sanjay Raval highlights how tender costs, restricted private inventory and limited digital permissions are shaping the...
Manthan Patel, Owner, Venus Publicity, sees Surat’s OOH market navigating tighter regulations and shrinking conventional inventory, while digital OOH presents a new opportunity as national brands...