For a Simple agency, the opportunity in OOH lies less in buying more sites and more in asking what the medium can add to the brand...
In this piece, first published in August 2026 edition of Outdoor Asia, Jayesh Yagnik, CEO, MOMS Outdoor writes on how it is the industry's responsibility is...
The deal covers Klépierre’s retail destinations in France comprising 38 malls.
Mahendra Singh Dhoni will adorn New Delhi Railway Station’s Platforms 14, 15, and 16, whose naming rights have been acquired.
In this piece, first published in August 2026 edition of Outdoor Asia Gautam Bhirani, Founder, Eyetalk Media Ventures writes on how the next scarce commodity may...
In this piece, first published in the August edition of Outdoor Asia, C D V Subbarao, CEO & Director of Prakash Arts, shares his views on...
The seven-year mandate gives Orango Solutions exclusive advertising rights at the airport, opening up a new OOH opportunity for brands targeting travellers entering Uttarakhand.
The branding will extend beyond visuals, with bilingual metro announcements naming the station across the Delhi Metro network.
Ajay Gupta, Founder Director & CEO, Firstouch, discusses the growing demand for self-service and digital signage, Firstouch’s customised, manufacturing-led approach, the role of continuous R&D, and...
In his column for the August 2026 edition of Outdoor Asia, Abhijit Sengupta, CEO of OAP Mediatech writes on how measurement cannot become a competitive weapon...