Insights by Santosh Smith, Founder & CEO, Doohit.ai, on infrastructure, programmatic adoption, and measurement in OOH
Municipal Corporation Gurugram has announced a large-scale e-auction for outdoor media sites across six clusters, offering a mix of unipoles and LED displays aimed at expanding...
Featuring Rohit Chopra, COO, Times OOH, this walkthrough video explores how Metro Line 1 and the Aqua Line are shaping transit advertising in Mumbai.
Mangesh Shinde, Co-founder of OSMO, shares insights on how attention, placement quality, and data-led tools are reshaping OOH measurement and planning.
In an exclusive interaction with Media4Growth/Outdoor Asia, Shekhar Narayanaswami, CEO of Times OOH, and the Chairman of the Indian Outdoor Advertising Association (IOAA), explains why OOH...
The duo records the highest single-campaign haul in 16 years, securing 10 Golds and 2 Silver
Deepak Joshi, Director – Sales & Marketing, Garware Hi-Tech Films, shares how the company is leveraging its legacy in high-performance film materials to build sustainable, durable...
Amman Anup Kumar, Partner at R. Kumar Opticians, offers a layered view of outdoor advertising, where creativity drives recall, airports outperform streets, and the city’s DOOH...
This significant win entrusts WPP Media India with the full spectrum of media services, leveraging the strategic expertise, data-driven insights, and innovative solutions.
The recent protest by the Telangana OOH industry body in response to the Government Order 84 based on the newly approved Comprehensive Outdoor Advertisement Policy for...
The campaign is executed across US and UK
The campaign is executed in association with Vritti iMedia across 93 locations
The campaign is created by lead digital agency DEPT and was brought to life through a collaborative effort involving WPP...
The campaign is executed by Times One, a Times Group Company.
The oversized yellow glasses, designed by renowned artist Laurence Vallières, have become the campaign's central symbol. Known for her large-scale...
Ritu, who heads marketing and Bayer Consumer Health brings nearly two decades of experience in brand building, digital transformation and...
The four year extension will focus on sharpening brand storytelling and deliver measurable business outcomes through a fully integrated approach...
Ajit Varghese will spotlight the new dynamics of media buying for the benefit of OOH stakeholders who will gather at...
Azazul, who is the Group CCO of CreativeLand Asia, brings over two decades of award-winning experience to the jury leadership...
Mercado Livre’s ‘Field Barcode’ claimed the Outdoor Grand Prix, while campaigns from McDonald’s, Heinz, Coca-Cola and Heineken emerged among this...
The seven-day activation by Alakh Advertising transformed Indore's iconic breakfast into an immersive brand experience at The HUB.
The award-winning creative leader from TBWA\LINTAS will help steer the judging process for one of India’s most prestigious recognitions in...
The renowned sports administrator, author and cricket analyst will once again bring his trademark wit and encyclopaedic knowledge to one...
The campaign brought alive the many roles fathers play through a striking multi-arm 3D billboard installation.
The larger-than-life installation, crafted entirely from corrugated boxes, transformed Gurugram’s Cyber Hub into an immersive brand experience celebrating the launch...
