The branding will extend beyond visuals, with bilingual metro announcements naming the station across the Delhi Metro network.
Ajay Gupta, Founder Director & CEO, Firstouch, discusses the growing demand for self-service and digital signage, Firstouch’s customised, manufacturing-led approach, the role of continuous R&D, and...
In his column for the August 2026 edition of Outdoor Asia, Abhijit Sengupta, CEO of OAP Mediatech writes on how measurement cannot become a competitive weapon...
Vistar's expansion introduces Vistar’s full suite of cutting-edge solutions to Japan, including a digital OOH dedicated demand-side platform (DSP), supply-side platform (SSP), ad server, player, device...
With its SME IPO set to open on September 11, Century Business Media is looking to leverage the public listing to fuel business expansion, strengthen its...
In this candid column first published in the August edition of Outdoor Asia, Noomi Mehta, Chairman of the Board at Selvel One Group and an OOH...
The Commissioner of the Bengaluru Central City Corporation has directed the removal of unauthorized advertisement boards across all six divisions, disconnection of power supply, and FIRs...
The Media4growth series on ‘Lab Testing: The Way Ahead for LED Displays?’ continues with Rajneesh Rawat, Managing Director at Orion LED, sharing his take on the...
Lab Testing: The Way Ahead for LED Displays? continues with Gangasagar Amula, Director at Absen India, who shares his take on what testing in DOOH actually...
In the next conversation, as part of the M4G series, ‘Lab Testing: The Way Ahead for LED Displays?’ Aarun Poojary of PixelStar Vision outlines the reasons...
Posterscope India, along with Sakshi Advertising, has executed this campaign in Noida.
The campaign is created by Quiet Storm and is currently running across the UK and the Republic of Ireland.
While you were busy singing “Ganpati Bappa Morya”, Flipkart Minutes got a billboard to sing along too, turning a familiar...
Executed by Posterscope India, the Havells hoarding uses 3D elements to give its Ganpati communication added depth and visual presence...
This Ganesh Chaturthi, Ownly took its brand presence beyond the screen and onto the streets of Hyderabad with “Mooshak on...
Jayesh Birawat, Founder, Kperifics, on the price-led conversations shaping India’s LED and digital signage market, and how the industry can...
In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about OOH-native...
For a Simple agency, the opportunity in OOH lies less in buying more sites and more in asking what the...
Ahead of the 2027 Goa Assembly elections, the Aam Aadmi Party and Goa Forward Party have taken a pointed dig...
The activation was conceptualised by Bare Bones Collective and executed by MOMS Outdoor
In this piece, first published in August 2026 edition of Outdoor Asia, Jayesh Yagnik, CEO, MOMS Outdoor writes on how...
The deal covers Klépierre’s retail destinations in France comprising 38 malls.
Mahendra Singh Dhoni will adorn New Delhi Railway Station’s Platforms 14, 15, and 16, whose naming rights have been acquired.
The activation is live at Inorbit Mall, Malad until 26th September
In the second episode of Season 2 of M4G Talkies, Emanda Vaz, Chief Marketing Officer, Embassy Group, joins Meenakshi Menon,...