Next up in Media4Growth’s series on ‘AI & Creative Ownership’, Anuya Jakatdar, Co-Founder & Chief Creative Officer, Bare Bones Collective, speaks about AI-generated creativity, the viral...
Nimesh Shah shares insights into Kolkata’s fragmented OOH market, rising interest from D2C brands, and the operational challenges media owners continue to face.
The campaign is executed by MOMS Outdoor with the innovation executed by Sakshi Advertising Company
The mandate covers integrated media responsibilities for JLR in India, with the account estimated to be worth nearly ₹400 crore
Ocean Outdoor UK recently set a new milestone in DOOH with the launch of Ocean® Portal, a new format developed by Ocean Studio and Ocean Labs, which transforms high-footfall...
With AI having democratised content, where lies creative ownership? The question gains significance given the recent instances of fake AI-generated brand campaigns on social media. Media4Growth...
The tender covers advertising rights across metro train interiors, train wrapping, LED digital screens, hand grabs, gangway covers, ceiling panels, and other available branding spaces across...
Over nearly two decades, the program has contributed to resolving more than 58 cases and generated over 28,000 tips across investigations nationwide.
Under this partnership, Lamar expects to allocate more than $2 million in digital Out of Home media across the country to help Ronald McDonald House amplify...
The tender is secured for a period of 3 years
The campaign is created by Sixty Fifth Communications
Based on their UV mirror results, visitors were taken through a guided interaction with brand promoters, who helped them understand...
The large-scale transit media execution wraps the entire staircase, escalator walls, landings, and surrounding surfaces with Pantene branding and product...
The activation was executed through a collaboration between OMG23, The Walt Disney Company, Branded Cities, and Sankofa Square
The campaign created by KWP and Partners
Anirban brings over 25 years of experience in integrated marketing and media effectiveness to the OAA 2026 jury panel, having...
The scope of work spans TV, digital, social media, OOH and print, aimed at enhancing brand recall and expanding consumer...
The campaign features visible cooling effects emerging directly from the deep freezer unit showcased on the billboard, creating the illusion...
Mohit Chaudhary, Director, Five Dots Digital, shares with Media4Growth his insights on transit-led outdoor campaigns, Flipkart Minutes’ metro strategy, the...
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
With this leadership transition, Mobiyoung aims to strengthen its next phase of growth across India and global markets while accelerating...
Tarun Kumar Ghosh, Chairman & Managing Director, Advise Group, shares insights on Kolkata’s changing OOH landscape, the gradual rise of...
The campaign is created and executed by Thinkerbell Aotearoa
The campaign is executed in partnership with Wrap2Earn
The campaign is executed by Say It Loud Media in Delhi NCR, Chennai, Mumbai & Hyderabad