Mihir Bhatt, Director, WebPulse AD, believes Gujarat’s OOH market is evolving beyond Ahmedabad, with Rajkot and the wider Saurashtra region showing growing demand for premium, strategic...
The tender covers semi-naming rights for 10 stations on the North-South Corridor, with bidders allowed to bid for one or multiple stations under a three-year licence.
In this piece, first published in August 2026 edition of Outdoor Asia, Junaid Shaikh, Managing Director, Roshanspace Brandcom, calls out the urgent issues to be addressed...
In this piece, first published in August 2026 edition of Outdoor Asia, Gulab Patil, Founder & CEO, Lemma, does a SWOT analysis of the state of...
In this piece, first published in August 2026 edition of Outdoor Asia, installing digital screens alone is like manufacturing mobile phones without building the network. The...
An investment of $4 million will transform seven prominent billboard locations as Sydney Olympic Park enters its next era of growth
Rajesh Bhattacharjee, CEO & Co-Founder, Pickcel, talks about why the software layer remains overlooked in digital signage, what is changing that conversation, and how AI could...
Jayesh Birawat, Founder, Kperifics, on the price-led conversations shaping India’s LED and digital signage market, and how the industry can drive the shift towards solutions led...
In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about OOH-native metrics, built around environment quality, dwell...
For a Simple agency, the opportunity in OOH lies less in buying more sites and more in asking what the medium can add to the brand...