In a new Media4Growth series, ’The Listed Forerunners of Indian OOH’ we speak to India’s publicly listed OOH companies to understand how listing is shaping their...
Moving Walls India and Wellversed Media have entered into a strategic collaboration to develop research solutions and AI-focused training programmes for India’s OOH media owners.
Prashant Narayan Joijode, Managing Director, Outdoor Mantra Pvt Ltd, discusses the changing value of OOH inventory and why brands are demanding more than visibility from media...
Railway media is moving beyond traditional formats, and Anuj Dev, Founder, InstaWingz Marketing, believes the changing face of Indian railway stations is opening up a new...
Headquartered in Sydney, oOh!media operates a diversified network of more than 30,000 digital and static assets across Australia and New Zealand, spanning roadside billboards, street furniture,...
With outdoor LED displays facing constant exposure to environmental conditions, Finito LED sees product quality and dependable service as critical to sustaining OOH installations.
Next in the ongoing series of Reverse bidding in OOH, Sanchit Bhan, Founder and CEO, PDSN Media, examines the impact of reverse auctioning on pricing discipline,...
A team of second-year engineering students at NIT Rourkela has built HoardSpace, a marketplace for buying and selling outdoor advertising space, signing up 25+ vendors and...
Prior to this, Madison World held the account
The integrated media and DOOH company introduces a mix of digital, static and experiential advertising formats at Hiranandani Estate, one of Thane's prominent lifestyle destinations.
Executed by BambOOH for the University of East London, the campaign brings its “Don’t let AI think for you” message...
This Raksha Bandhan, BigBasket took the familiar sibling equation to the streets with two autos, a little banter and a...
In Toronto, Stella Artois turned a neighbouring Häagen-Dazs billboard into the setup for a playful OOH exchange, responding to “Let’s...
Executed by Ginger Monkey LLP with Sakshi Advertising, the activation turned a baggage carousel into an unexpected showcase for New...
The campaign is executed across New York, Miami and LA in partnership with Uncommon Creative Studio
Bhogapuram marks Laqshya Media’s fourth airport property, expanding its presence across key airports while strengthening its long-standing partnership with GMR.
WhiteSquare is a Bahrain-based experience design studio building interactive, tech-driven installations for events, exhibitions and retail, working alongside its creative...
PwC’s Global Entertainment & Media Outlook 2026–30: India perspective highlights how urbanisation, transit infrastructure, digital inventory and programmatic buying are...
The campaign is executed by CASHurDRIVE Marketing Ltd
Next in OOH Thought Leadership, Stephen Joseph, Group CEO of Ocean Outdoor, shares his perspective on how AI, data and...
Media4Growth presents a new series ‘Lab Testing: The Way Ahead for LED Displays?’ looking at a simple question: should performance...
Introducing OOH Thought Leadership, a new M4G column series bringing sharp perspectives and informed viewpoints from the experts shaping the...
The dairy brand takes its iconic triangular cheese format off the pack and onto the streets with a full-sized branded...
IKEA turns its outdoor advertising into a literal before-and-after, showcasing a picture-perfect room on the front and the everyday clutter...
Executed by RapportWW, Sky and Sky Creative at 32 Redchurch Street in Shoreditch, the campaign turns a street wall into...