Running until 13th September, coverage will appear at scale across Ocean’s network of large format premium screens in key UK cities.
The mandate covers end-to-end media strategy, planning, buying and activation.
Fahim Batliwala, Chairman, Managing Director and Promoter, SIMCA Advertising Limited, shares his views on going public, future plans and shaping the future of OOH.
Raghu Khanna, Chairman and Managing Director of CASHurDRIVE Marketing Ltd., shares how taking the company public has changed the way he looks at growth, governance and...
The partnership kicks off with a massive outdoor blitz starring superstar Shah Rukh Khan. Spanning more than 70 billboards across Mumbai, Bengaluru, and Delhi in phase...
Crompton 2.0 brings together a refreshed master brand, new platforms and a premiumisation push as the company expands its presence across the home solutions space.
What does it really mean for an OOH company to go public? Alok Gupta, Director, Graphis Ads Ltd., shares his perspective on the opportunities, pressures and...
In a new Media4Growth series, ’The Listed Forerunners of Indian OOH’ we speak to India’s publicly listed OOH companies to understand how listing is shaping their...
Moving Walls India and Wellversed Media have entered into a strategic collaboration to develop research solutions and AI-focused training programmes for India’s OOH media owners.
Prashant Narayan Joijode, Managing Director, Outdoor Mantra Pvt Ltd, discusses the changing value of OOH inventory and why brands are demanding more than visibility from media...
For the second year running, Trip.com has transformed Singapore’s Dhoby Ghaut MRT station into an immersive travel experience, inviting commuters...
The OOH innovations are conceptualised and executed across Delhi, Lucknow and Patna by Coral Media
With a series of sharply relatable messages placed inside Delhi Metro coaches, YesMadam uses everyday anxieties around work, money, relationships...
For Season 2 of Netflix’s The Gentlemen, a field near the Gatwick flight path became an unexpected OOH canvas, with...
With its latest Vigil Aunty campaign, HDFC Bank uses a familiar public space and a playful visual to bring its...
Vistar's expansion introduces Vistar’s full suite of cutting-edge solutions to Japan, including a digital OOH dedicated demand-side platform (DSP), supply-side...
Changes to the screen's format come into effect from January 2027, 10 years after Piccadilly Lights relaunched following a nine-month...
With its SME IPO set to open on September 11, Century Business Media is looking to leverage the public listing...
In this candid column first published in the August edition of Outdoor Asia, Noomi Mehta, Chairman of the Board at...
The Commissioner of the Bengaluru Central City Corporation has directed the removal of unauthorized advertisement boards across all six divisions,...
The Media4growth series on ‘Lab Testing: The Way Ahead for LED Displays?’ continues with Rajneesh Rawat, Managing Director at Orion...
Lab Testing: The Way Ahead for LED Displays? continues with Gangasagar Amula, Director at Absen India, who shares his take...
Conceptualised by Mark Creative Agency, the campaign used a Telugu cultural icon to create curiosity around the brand’s launch in...
This campaign is executed in collaboration between Rodeo, Naga DDB Tribal and Publicis Media
In the next conversation, as part of the M4G series, ‘Lab Testing: The Way Ahead for LED Displays?’ Aarun Poojary...