In this piece, first published in August 2026 edition of Outdoor Asia, Gulab Patil, Founder & CEO, Lemma, does a SWOT analysis of the state of...
In this piece, first published in August 2026 edition of Outdoor Asia, installing digital screens alone is like manufacturing mobile phones without building the network. The...
An investment of $4 million will transform seven prominent billboard locations as Sydney Olympic Park enters its next era of growth
Rajesh Bhattacharjee, CEO & Co-Founder, Pickcel, talks about why the software layer remains overlooked in digital signage, what is changing that conversation, and how AI could...
Jayesh Birawat, Founder, Kperifics, on the price-led conversations shaping India’s LED and digital signage market, and how the industry can drive the shift towards solutions led...
In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about OOH-native metrics, built around environment quality, dwell...
For a Simple agency, the opportunity in OOH lies less in buying more sites and more in asking what the medium can add to the brand...
In this piece, first published in August 2026 edition of Outdoor Asia, Jayesh Yagnik, CEO, MOMS Outdoor writes on how it is the industry's responsibility is...
The deal covers Klépierre’s retail destinations in France comprising 38 malls.
Mahendra Singh Dhoni will adorn New Delhi Railway Station’s Platforms 14, 15, and 16, whose naming rights have been acquired.
The campaign was executed by Capital Sports.
The campaign was executed across the UK by global creative agency VCCP.
The activation taps into the wedding season, a key occasion for ethnic wear, by placing the brand within a live...
With a tongue-in-cheek message calling out the frequency of its own advertisements, Astrotalk uses a billboard to turn consumer chatter...
From branded canters travelling across 22 towns and interactive pandal installations to complimentary pandal-hopping cabs and a 500-drone spectacle over...
The expansion includes seven traffic LED screens across Ahmedabad and a 41 ft × 60 ft curved outdoor LED screen...
As outdoor advertising moves towards year-round demand, Sitemax Media LLP’s Sanjay Raval highlights how tender costs, restricted private inventory and...
The campaign is executed by MOMS Outdoor
Ogilvy, Zeal Creative, Blacklist Creative and Don’t Panic also win awards
Gujarat Talks OOH will take place on October 30, 2026, at Hyatt Ahmedabad.
The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, Chicago. Portland,...
Manthan Patel, Owner, Venus Publicity, sees Surat’s OOH market navigating tighter regulations and shrinking conventional inventory, while digital OOH presents...
Linc Limited’s Pentonic presents a first-of-its-kind Durga installation by artist Chandra Nath Saha (Tilak), giving recycled plastic an extraordinary new...
The campaign is executed by OAP Mediatech
The campaign is executed on a billboard owned by Bright Outdoor Media Ltd