The mandate covers integrated media responsibilities for JLR in India, with the account estimated to be worth nearly ₹400 crore
Ocean Outdoor UK recently set a new milestone in DOOH with the launch of Ocean® Portal, a new format developed by Ocean Studio and Ocean Labs, which transforms high-footfall...
With AI having democratised content, where lies creative ownership? The question gains significance given the recent instances of fake AI-generated brand campaigns on social media. Media4Growth...
The tender covers advertising rights across metro train interiors, train wrapping, LED digital screens, hand grabs, gangway covers, ceiling panels, and other available branding spaces across...
Over nearly two decades, the program has contributed to resolving more than 58 cases and generated over 28,000 tips across investigations nationwide.
Under this partnership, Lamar expects to allocate more than $2 million in digital Out of Home media across the country to help Ronald McDonald House amplify...
The tender is secured for a period of 3 years
Madison Media will be responsible for media strategy, planning and buying for the brand from its Gurugram office.
The mandates are for advertising rights in cities like Mumbai, Delhi, Gujarat and other tier 1 and tier 2 cities
For OOH to grow and align with the increasingly omnichannel process of media buying, the industry needs to make it possible for as many people as...
The campaign is executed by Dentsu and Sakshi Advertising Company in Mumbai
The campaign is executed across China
The campaign is executed across Mumbai
Running through the peak summer months, the 'Sunscreen on Wheels' initiative saw 20 branded autorickshaws travel across Bengaluru's key neighbourhoods,...
The campaign is executed by Coral Media and installed by Sakshi Advertising Company at Bandra Bandstand
“This is our moment to celebrate what we’ve built and inspire what comes next,” says Shekhar Narayanaswami, Chairman, IOAA, while...
Fred Kuhlman is the Co-Founder of Nationaal Adviesbureau Buitenreclame (NABB), and he will address the 20th edition of the Out...
The campaign is executed by Cash ur Drive Ltd
The Head of Media Strategy and Commercial at Orient Electric, known for driving brand transformation and digital-first growth across the...
As the OOH Advertising Awards (OAA) enters its 20th edition, some of the OAA jury members from leading brands share...
The initiative was executed by Times OOH, a Times Group company, and Spell Communications, with support from Godrej Secure and...
Rupa Murudkar, who joins the jury panel of OAA 2026, brings over a decade of experience in driving consumer-centric growth,...
Vipin Kumar, Co-Founder and Director, Media24x7, discusses the company’s expansion across North India, the growing importance of Tier 2 and...
The Maharashtra Government and Hindustan Coca-Cola Beverages joined forces to encourage responsible PET bottle recycling through a large-scale public awareness...
Located on the Versova - Ghatkopar corridor, one of Mumbai’s busiest east-west transit routes, Jagruti Metro Station is now branded...