In this column, Pramod Bhandula, Executive Chairman – JCDecaux India, delves into how Out of Home media transcends advertising to become part of a city’s identity,...
In this column, Magesh Poondi, CEO, ReLu AI Systems, shares why even iconic sites like Sea Link or Times Square gain sharper impact when backed by...
Growth of 3% in the second quarter pushes year-to-date OOH revenue up 2.6%, driven by digital formats and transit advertising.
Laqshya Media Group’s Yuvrraj Agarwaal builds the case in his own words for landmark sites powered by algorithms, AI, and imagination - where visibility meets precision.
WOO now has nearly 300 members from around the world
The sites, spread across stations including Srinagar Central, Banihal and Baramulla, will feature a mix of unipoles, static hoardings and digital LED screens.
The branding and advertising rights for this station is managed by Times OOH.
Noomi Mehta, an OOH veteran and Chairman of the Board at Selvel One Group, shares his thoughts in his words on how to map your way...
Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.
The contract is for 67 metro stations with Rs. 700 Cr revenue potential
The campaign is conceptualised by Havas Creative
The hoardings highlight the device in a way that is Apple’s style- clean, bold and product-first.
The advertisement communicated Instamart's core service offering: delivering "Meds for cough, cold and more in just 10 minutes".
The creative uses a sophisticated split design to advertise the offer
The creative uses a smart, split-screen approach on each billboard to deliver a dual proposition.
This consistent upward trajectory has been fuelled by the expansion of digital LED billboard assets, rising demand from the real...
In the next part of Media4Growth’s ongoing Inside UP OOH series, Rajneesh Rawat, Managing Director, Origins Group offers a clear-eyed...
Before joining Netflix, he served as the Executive Director and Head of Marketing at JioStar for nearly four years.
The campaign has been executed across JR Ryogoku Station in Tokyo
The campaign is executed across Bengaluru
In the next part of Media4Growth’s UP OOH Market Series, Saurabh Sharma, Founder of Adjone OOH highlights that UP’s OOH...
The campaign is executed by MOMS Outdoor
Even as the OOH industry in Bengaluru remains concerned over the continuing impasse with respect to policy implementation, the state...
The campaign is executed by Khushi Advertising
In the next part of Media4Growth’s Inside UP OOH Market Series, Vinay Verma, Director, BBanner Media Pvt Ltd shares his...