In an exclusive interaction with Media4Growth/Outdoor Asia, Shekhar Narayanaswami, CEO of Times OOH, and the Chairman of the Indian Outdoor Advertising Association (IOAA), explains why OOH...
The duo records the highest single-campaign haul in 16 years, securing 10 Golds and 2 Silver
Deepak Joshi, Director – Sales & Marketing, Garware Hi-Tech Films, shares how the company is leveraging its legacy in high-performance film materials to build sustainable, durable...
Amman Anup Kumar, Partner at R. Kumar Opticians, offers a layered view of outdoor advertising, where creativity drives recall, airports outperform streets, and the city’s DOOH...
This significant win entrusts WPP Media India with the full spectrum of media services, leveraging the strategic expertise, data-driven insights, and innovative solutions.
The recent protest by the Telangana OOH industry body in response to the Government Order 84 based on the newly approved Comprehensive Outdoor Advertisement Policy for...
As per the tender document , the contract offers advertisers a three-year license to design, install, manage, and monetise advertising opportunities across the station, positioning it...
Shailesh Pithadia, Founder and CEO of SkyBlue Group, offers a sharp perspective on outdoor advertising, where billboards build belief, but experiential formats across malls and airports...
JadeBlue Lifestyle India Limited's Executive Director Shambhav Chauhan has a sharp eye for what works on the street, and an equally sharp view of why Ahmedabad's...
If a brand has a social media strategy on the plan then it needs to build in DOOH to make it better and more effective, says...
The campaign is executed by Platinum Outdoor
The campaign is created by Courage Montreal
Created with Melbourne-based independent agency Sunday Gravy
The campaign is executed across London
The creative places the Guava Chilli ice cream tub at the centre, supported by the line, “Real Guava chunks with...
“Instead of asking, ‘can we measure creativity’? we should be asking, ‘what does creativity enable us to measure better’?” writes...
The research has been conducted in partnership with Omnicom Media and JCDecaux
The creative prominently features Continental’s premium tyre range alongside the line, “Play a shot. Win a lot,” tapping into the...
The campaign is created by St Marks Studios in collaboration with Havas Media UK, Zenith, OLIVER and BUILDHOLLYWOOD
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
RoshanSpace Brandcom has once again taken up the Title Sponsorship of the OOH Advertising Awards (OAA) marking their fifth consecutive...
“As a designer and practicing geek, I fully support bringing some science to the subjectivity gunfight,” says Dino Burbidge, Innovation...
The campaign has rolled out across 14 major London bus routes and 30 Underground escalator panels, strategically targeting some of...
The campaign is designed and built by Revolution360
Covering a 35-kilometre stretch with 30 stations, the campaign prominently showcases the Bank’s branding across key transit corridors connecting Gundavali...