Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in the state.
The integrated approach brings together brand-building and performance-led strategies, enabling Red Bull to engage its core audiences across high-impact moments while maintaining consistency and scale across...
Maharashtra Maritime Board’s (MMB) new advertising regulations open up coastal inventory across formats, while introducing structured licensing, premium pricing, and stricter compliance norms
The 3-year license covers advertising across outside civil structures between Baradevi Chauraha and Naubasta, as UPMRC looks to strengthen non-fare revenue streams
Andrew Tindall, Chief Growth Officer at System1, tells Media4Growth, why it’s important to map consumers’ emotional response to campaign creatives, for improved marketing outcomes.
Insights by Prodip Puri, CEO, SP Enterprise, on navigating local demand, government business, and execution challenges across the North-East OOH market
Insights by Santosh Smith, Founder & CEO, Doohit.ai, on infrastructure, programmatic adoption, and measurement in OOH
Municipal Corporation Gurugram has announced a large-scale e-auction for outdoor media sites across six clusters, offering a mix of unipoles and LED displays aimed at expanding...
Featuring Rohit Chopra, COO, Times OOH, this walkthrough video explores how Metro Line 1 and the Aqua Line are shaping transit advertising in Mumbai.
Mangesh Shinde, Co-founder of OSMO, shares insights on how attention, placement quality, and data-led tools are reshaping OOH measurement and planning.
The campaign is executed by Coral Media and installed by Sakshi Advertising Company at Bandra Bandstand
The campaign is created by The Corner Shop, the brand’s newly launched inhouse creative agency
The campaign is executed by Platinum Outdoor
The campaign is created by The Or
The campaign is executed by Coral Media
Vipin Kumar, Co-Founder and Director, Media24x7, discusses the company’s expansion across North India, the growing importance of Tier 2 and...
The Maharashtra Government and Hindustan Coca-Cola Beverages joined forces to encourage responsible PET bottle recycling through a large-scale public awareness...
Located on the Versova - Ghatkopar corridor, one of Mumbai’s busiest east-west transit routes, Jagruti Metro Station is now branded...
Under the terms of the long-term contract, a new curved LED wall, measuring 166 square metres and flanked by two...
The Head of Marketing at Bhartiya Urban who brings over 16 years of experience spanning brand building, marketing strategy, experiential...
The three-year contract covers exclusive advertising rights across Agra Metro trainsets, including train wrapping and interior branding opportunities.
Driven by strong digital growth and rising investments from AI-led brands, the US OOH industry recorded its highest-ever first-quarter revenue,...
The 20th edition of OAC is scheduled to take place on July 24 and 25, 2026 at Grand Hyatt, Goa,...
Sharing the update on Linkedin, Ejaz wrote, "From Indian Automotive Brand to Another. Glad to share I have joined Tata...
The campaign is executed by MOMS Outdoor