Next in the ongoing series of Reverse bidding in OOH, Sanchit Bhan, Founder and CEO, PDSN Media, examines the impact of reverse auctioning on pricing discipline,...
A team of second-year engineering students at NIT Rourkela has built HoardSpace, a marketplace for buying and selling outdoor advertising space, signing up 25+ vendors and...
Prior to this, Madison World held the account
The integrated media and DOOH company introduces a mix of digital, static and experiential advertising formats at Hiranandani Estate, one of Thane's prominent lifestyle destinations.
Next in the ongoing M4G series of reverse bidding in OOH, Coral Media Co-Founder and CEO Lekshumanan Annamalai believes reverse auctioning has shifted the industry’s focus...
Manish Gundigara, Vertical Head – PSU, Infrastructure & DOOH, LG Electronics Information Display Business, shares insights on future of Indian DOOH and LG’s plans for the...
Vineet Sharma, CTO, Aaztec Solution, shares how the company is positioning itself to drive the next phase of India's digital display transformation.
Powered by Agentic AI, the platform continuously reasons across multiple layers of intelligence including brand objectives, audience behaviour, location intelligence, media availability, market dynamics, environmental factors,...
Next in the series of insights on the issue of Reverse bidding. Payal Patel, Co-Founder, Devangi Outdoor, writes why the sustainability of the OOH industry will...
The new platform combines AI, data intelligence and localized marketing expertise to help brands deliver more relevant and effective consumer engagement at scale
With a series of sharply relatable messages placed inside Delhi Metro coaches, YesMadam uses everyday anxieties around work, money, relationships...
For Season 2 of Netflix’s The Gentlemen, a field near the Gatwick flight path became an unexpected OOH canvas, with...
With its latest Vigil Aunty campaign, HDFC Bank uses a familiar public space and a playful visual to bring its...
Conceptualised by Mark Creative Agency, the campaign used a Telugu cultural icon to create curiosity around the brand’s launch in...
This campaign is executed in collaboration between Rodeo, Naga DDB Tribal and Publicis Media
The Media4growth series on ‘Lab Testing: The Way Ahead for LED Displays?’ continues with Rajneesh Rawat, Managing Director at Orion...
Lab Testing: The Way Ahead for LED Displays? continues with Gangasagar Amula, Director at Absen India, who shares his take...
In the next conversation, as part of the M4G series, ‘Lab Testing: The Way Ahead for LED Displays?’ Aarun Poojary...
A dahi-handi pyramid climbs right up Amul's Janmashtami billboard, breaking open the matki on top.
Executed by Coral Media, with production support from Sakshi Advertising, activation by Zepto in Gurgaon.
Executed by Courage for Häagen-Dazs, the playful billboard exchange with Stella Artois played out across Toronto.
Pushpender Kaushik of Unilumin shares with M4G his observations on buyers’ understanding about LED screen testing and why bridging that...
Executed by BambOOH for the University of East London, the campaign brings its “Don’t let AI think for you” message...
Bhogapuram marks Laqshya Media’s fourth airport property, expanding its presence across key airports while strengthening its long-standing partnership with GMR.
WhiteSquare is a Bahrain-based experience design studio building interactive, tech-driven installations for events, exhibitions and retail, working alongside its creative...