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Talks OOH2 days ago

“It’s the audience that matters now, not the sites.”

Speaking at Gujarat Talks OOH 2026, Anuj Bhandari, Founder and Principal Strategist, DGTOOHL Technologies, outlined how audience intelligence, programmatic buying...

Talks OOH2 days ago

Charting the road map for OOH that co-exists with urban aesthetics

At Gujarat Talks OOH, Riddhesh Raval, Deputy Municipal Commissioner, Ahmedabad Municipal Corporation, outlined the proposed Ahmedabad Outdoor Advertisement Rules, 2026,...

Talks OOH2 days ago

Infrastructure development could take Gujarat OOH to the next level of growth

Industry leaders at GTOOH discussed how upcoming infrastructure projects and mega-events could create new opportunities for Gujarat’s OOH industry and...

Talks OOH4 days ago

“It is relevance that earns attention”

Speaking at Gujarat Talks OOH, Prof. Rajat Sharma, Chairperson, Marketing Area, IIM Ahmedabad, drew parallels between digital marketing and traditional...

Talks OOH4 days ago

Bridging the demand-supply gap for premium inventory in Gujarat: Way ahead

Media owners and advertisers at Gujarat Talks OOH 2026 discussed what defines premium inventory and whether Ahmedabad's growing demand is...

Campaigns4 days ago

Muzz takes a witty approach to finding love with a series of billboards across Mumbai

From Bollywood references and community-led humour to sharp takes on dating culture, the Muslim marriage app is using Mumbai’s streets...

Campaigns4 days ago

Blinkit and UNO Flip bring the game’s signature move to a flipping billboard in Gurgaon

Bringing the mechanics of UNO Flip to the streets, the outdoor execution switches between two creative messages, turning a familiar...

Talks OOH6 days ago

OOH has the reach but brands want the numbers

Brands at Gujarat Talks OOH 2026 said Gujarat’s OOH potential is real and growing, but they need clear data and...

Talks OOH7 days ago

“There is no better media for regional brands than outdoor”

In the opening session at Gujarat Talks OOH, Amit Parikh, Founder and CCO of HCF made a strong statement for...

Talks OOH7 days ago

Third edition of Gujarat Talks OOH kicks off in Ahmedabad

The event brings together regional OOH stakeholders, media owners and brands to discuss market opportunities, address common challenges and explore...

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