Jayesh Birawat, Founder, Kperifics, on the price-led conversations shaping India’s LED and digital signage market, and how the industry can drive the shift towards solutions led...
In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about OOH-native metrics, built around environment quality, dwell...
For a Simple agency, the opportunity in OOH lies less in buying more sites and more in asking what the medium can add to the brand...
In this piece, first published in August 2026 edition of Outdoor Asia, Jayesh Yagnik, CEO, MOMS Outdoor writes on how it is the industry's responsibility is...
The deal covers Klépierre’s retail destinations in France comprising 38 malls.
Mahendra Singh Dhoni will adorn New Delhi Railway Station’s Platforms 14, 15, and 16, whose naming rights have been acquired.
In this piece, first published in August 2026 edition of Outdoor Asia Gautam Bhirani, Founder, Eyetalk Media Ventures writes on how the next scarce commodity may...
In this piece, first published in the August edition of Outdoor Asia, C D V Subbarao, CEO & Director of Prakash Arts, shares his views on...
The seven-year mandate gives Orango Solutions exclusive advertising rights at the airport, opening up a new OOH opportunity for brands targeting travellers entering Uttarakhand.
The branding will extend beyond visuals, with bilingual metro announcements naming the station across the Delhi Metro network.
From Bollywood references and community-led humour to sharp takes on dating culture, the Muslim marriage app is using Mumbai’s streets...
Bringing the mechanics of UNO Flip to the streets, the outdoor execution switches between two creative messages, turning a familiar...
The large-scale aerial display marked Jio Platforms’ market listing, turning a major corporate milestone into a public spectacle across Mumbai’s...
The campaign is conceptualised by OAP Mediatech.
The experience was developed by Activision in partnership with Omnicom Media and Amazon Ads.
Speaking at Gujarat Talks OOH, Prof. Rajat Sharma, Chairperson, Marketing Area, IIM Ahmedabad, drew parallels between digital marketing and traditional...
Media owners and advertisers at Gujarat Talks OOH 2026 discussed what defines premium inventory and whether Ahmedabad's growing demand is...
Brands at Gujarat Talks OOH 2026 said Gujarat’s OOH potential is real and growing, but they need clear data and...
In the opening session at Gujarat Talks OOH, Amit Parikh, Founder and CCO of HCF made a strong statement for...
The event brings together regional OOH stakeholders, media owners and brands to discuss market opportunities, address common challenges and explore...
The panel session will highlight the advertisers’ view on whether outdoor advertising spends match the opportunities available in Gujarat, a...
Raj will be part of a panel discussion that will explore the gap between OOH budgets and market potential in...
The panel discussion will address the important question of whether OOH spends in Gujarat match the market potential and opportunities...
The Co-Founder & CEO of Coral Media will moderate a panel of brand marketers discussing the theme, ‘Do OOH budgets...
Prashant, a seasoned media and advertising professional, will moderate a panel discussion on the theme, ‘Riding the growth wave: New...