Asian Granito India Ltd boards the Tejas Express with transit branding initiative

Asian Granito India Limited (AGL), a leading brand in luxury surface solutions including tiles, marble, quartz and bathware, has launched a high visibility branding initiative on the Tejas Express operating on the Ahmedabad to Mumbai route. This initiative has been introduced following the company’s strong performance in Q3FY26 and aims to strengthen consumer awareness through effective marketing and wider public visibility. The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of its journey.

As part of the initiative, AGL has introduced food tray branding on the premium train, ensuring repeated close range brand exposure throughout the journey. The format allows the brand to engage passengers in a subtle and unobtrusive manner while strengthening recall among audiences that value quality, design and reliability. Train interiors also offer a focused branding environment as passengers spend uninterrupted time during travel. This allows AGL to connect organically with urban consumers as well as professionals from the architecture, construction and design sectors while reinforcing its connect with travellers during key travel moments.

Commenting on the initiative, Bhavesh Patel, Director, Asian Granito India Limited, said, “This initiative is aimed at spreading awareness about our brand across the country and connecting with people in the most organic way. The branding in the Tejas Express allows us to engage with our audiences in a relevant and meaningful way, transforming routine travel moments into brand touchpoints. As India’s infrastructure continues to evolve, it opens new avenues for us to strengthen engagement with our customers.”