This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's powerful connection to the sport.
The innovation is executed by WPP Media
Standing an imposing 11 feet tall and weighing over 120 kg, the sculpture was suspended by steel cables, making it visible from 40 miles away.
s part of a high-impact promotional campaign for the highly anticipated new Superman movie, set to release on July 11th, the cable-stayed bridge was illuminated with...
The campaign is executed by MOMS Outdoor
The initiative aimed to create a memorable in-theater experience for moviegoers.
Directly connected to the Nagar Nigam municipal water supply, the new installations aim to deliver convenient hydration to residents, pilgrims, and visitors
The campaign is executed by MOMS Outdoor
This experience is executed in collaboration with Platinum Outdoor
This campaign is done in collaboration with Laqshya Media Group
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...
The campaign is executed by Platinum Outdoor
The striking red billboard features the bold Hindi text: "Doobna hi hai toh pyaar mein doobo, yahan nahi ".
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...
Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where...
According to the study OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV...
Deepali brings over 30 years of extensive experience in brand building, marketing, and corporate reputation management across India, ASEAN, and...
In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath...
In this OAC 2025 panel, Rajiv Raghunath moderated a discussion with Alok Jalan from Laqshya Media Group, Shekhar Narayanaswami from...
In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being...
At OAC 2025, CKA Birla Group’s Group CMO, Deepali Naair, and Rapport Chrome’s President, Vinkoo Chakraborty, engaged in a compelling...
Apurva Parekh showcases how the company’s philosophy of deep connection drives impactful OOH campaigns, from iconic billboards to culturally integrated...
Sudarshan is a seasoned advertising and marketing professional with over two decades of experience across India’s leading agencies, including Ogilvy,...