CKA Birla Group appoints Himanshu Khanna as Group Chief Marketing Officer

The CKA Birla Group has officially appointed Himanshu Khanna as its Group Chief Marketing Officer, signaling a bold new chapter for the $3 billion multinational conglomerate. Khanna joins the group following a highly successful tenure at Raymond Limited, where he served as the CMO of the Lifestyle Division. In his new role, he will be responsible for the overarching brand strategy and marketing excellence across the group’s diverse portfolio, which includes market-leading entities like Birlasoft, Orient Electric, BirlaNu (formerly HIL), and CK Birla Healthcare. 

A seasoned marketing heavyweight with over three decades of experience, Khanna is widely recognized for his ability to modernize legacy brands for the digital age. During his time at Raymond, he led a comprehensive marketing transformation of the company’s nearly $1-billion lifestyle business, shifting the focus toward a consumer-centric, digital-first operating model. His career prior to Raymond is equally distinguished, featuring senior leadership roles at global giants such as PepsiCo, Nestlé, Cadbury, and the RP-Sanjiv Goenka Group, where he famously scaled the health-snack brand Too Yumm! to massive commercial success. 

The appointment comes at a pivotal moment for the CKA Birla Group as it continues to capitalize on the collective synergies of its vast operations in technology, automotive, and healthcare. Khanna’s deep-rooted expertise in data-led storytelling and omni-platform engagement is expected to be a major asset in unifying the group’s brand voice across its 50+ manufacturing facilities and international markets. By bringing in a leader of Khanna’s caliber, the CKA Birla Group reinforces its commitment to leveraging innovation and digital integration to drive long-term value for its global customer base.