This landmark win marks the first time Hero MotoCorp has entrusted its entire media business including Hero, VIDA (its electric mobility brand), and Harley-Davidson Business Unit,...
Charles Parry-Okeden, Co-Founder and Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia, addresses the question of OOH vs DOOH by sharing his...
Remi Roques, General Manager of Broadsign APAC, shares his strategic perspective on how programmatic DOOH is reshaping the industry and what media owners need to get...
Founded just three years ago by Sumit Goswami, Gujarat Media Company has swiftly grown into a major player in India’s transit media space, driven by integrity,...
The brand has signed a five-year agreement with Times OOH, who holds the advertising media mandate for Mumbai Metro Line 3
Jun Sakurai, Head of OOH Business - Dentsu Japan, shares some insights from Dentsu Japan’s experience with data led approach to OOH and how it delivered...
The deal covers prominent ROB locations in areas such as Anna Salai, Chepauk, Triplicane, Mandaveli, Greenways Road, Adyar, Indira Nagar, Thiruvanmiyur, OMR, and Taramani.
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting industrial hubs, residential zones, retail destinations,...
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and treating OOH as a distinct and...
Gautam Gulati, Founder and CEO of Screenox Media, shared insights into the evolving landscape of DOOH advertising and how his company is staying ahead of the...