The committee’s findings go beyond identifying the immediate causes of the incident, focusing instead on systemic lapses in regulation and enforcement that make outdoor advertising structures...
The presence in Brazil has been strengthened with the board appointment of Felipe Forjaz, former President of the Brazilian Out of Home Association (ABOOH) and the...
The rights are acquired for a period of 10 years
Industry leaders hail the reduction from 28% to 18% as a catalyst for growth, affordability, and wider adoption
The contract is for a period of 5 years
The naming rights are acquired in partnership with Signpost India
Shekhar takes over the role from Pawan Bansal
This study was conducted by the Out of Home Advertising Association of America (OAAA) in partnership with The Harris Poll.
The new framework, issued through a Government Resolution dated September 15, 2025, introduces uniform rules for permissions, license fees, and monitoring of outdoor advertising across the...
Founded in 2015, Movia has built its reputation as a pioneer in mobile OOH, using delivery vehicles as moving billboards and powering campaigns with Mobilytics, its...
The billboards, primarily in Kannada, speak directly to the common stresses and last-minute needs associated with festival preparations.
This campaign was executed by Inventech, a division of Laqshya Media Group
Founded earlier this year by Ananya Birla, LOVETC opted for taxi branding to move beyond static billboards and create an...
The campaign is executed by Platinum Outdoor
The campaign is executed by Platinum Outdoor
The activation, centered around the theme of "Pujo Pujo Bhaab" (the feeling of Pujo), transformed iconic city elements into lively...
Arpit Jain, Director at Arkade Developers, shares his insights on why OOH advertising has become an indispensable, foundational pillar for...
Leveraging an extensive array of LED branding, strategically positioned across the city’s busiest thoroughfares, the campaign delivered exceptional visibility and...
The committee’s findings go beyond identifying the immediate causes of the incident, focusing instead on systemic lapses in regulation and...
Roli Shrivastava, VP Marketing at Hocco Ice Creams, on why OOH is not just about visibility but about storytelling, surprise,...
The presence in Brazil has been strengthened with the board appointment of Felipe Forjaz, former President of the Brazilian Out...
The rights are acquired for a period of 10 years
The campaign is executed by Signpost India
The execution cleverly cuts off both the tagline and the familiar green-and-white logo, making it appear as if the billboard...
The campaign is conceptualised and executed by Times One