Khushi’s new tagline, ‘HIGH VISIBILITY. CRAFTED’., encapsulates its deep understanding of locations, innovative approach and data-driven strategies that connect brands with audiences across multiple OOH formats.
The naming rights have been acquired in a strategic partnership with MOMS and TIML
UK’s fastest-growing roadside media operator will use investment to further technological advancements, making outdoor advertising more accessible to all
In a super competitive business landscape, what will it take for media owners to market their out of home advertising properties as brands in their own...
The contract is for a period of 5 years
The tender contains advertising rights for 78 static unipoles
This historic agreement, signed with Municipal Corporation Mohali, involves a massive investment of ₹346 Crores over the tenure, including GST, for a total of 300 premium...
Rachana Lokhande discusses the challenges the Indian Out-of-Home (OOH) advertising industry faces in adopting a common currency, a standardised measurement system for evaluating and trading OOH...
The hearing, chaired by the Honorable Deputy Municipal Commissioner (Special), will be held in the Conference Hall of the Penguin Building at Jijamata Udyan, Byculla
The tenders, awarded by the Municipal Corporation of Delhi (MCD), cover high-visibility locations in the capital, including the route from the airport to the IIT flyover...
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
This high-impact OOH campaign transforms the station into a visual and interactive spectacle, capturing the game’s vibrant energy and Mumbai’s...
The campaign is executed in collaboration with Times OOH
The campaign playfully invites consumers to test it themselves—simply taking a sip of tea in front of a mirror, where...
With a clever twist, each billboard ends with the tantalizing line, “ikea.india is typing...,” leaving viewers anticipating the brand's next...
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator...
Embrace AI as your partner, not your replacement, says Dino Burbidge, Consultant, Founder of Dinova, as he decodes the impact...
This update allows media owners to track faulty or inactive screens in real-time, ensuring uninterrupted campaign delivery and maximizing advertiser...
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight
Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership...
The 19th edition of the much awaited Out of Home Advertising Convention (OAC), will be held at the Westin, Powai,...
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
After three hours, the countdown reached zero, and the billboard was unveiled to reveal a larger-than-life 3D steaming plate of...
Amanda Dorenberg, CEO, ArtsHouse Media Group emphasizes the transformative role of technology in digital out-of-home (DOOH) advertising, highlighting how programmatic...
UK’s fastest-growing roadside media operator will use investment to further technological advancements, making outdoor advertising more accessible to all