Associations

BCCI hands Tata WPL 2026 ceremonies and match entertainment mandate to Laqshya Media Group

Laqshya Media Group is also executing a massive, nationwide visibility campaign. Leveraging its dominance in the OOH sector, Laqshya has blanketed major cities, state capitals, and key airports with large-scale digital and static branding.

Published

January 12, 2026

M4G Bureau

The Board of Control for Cricket in India (BCCI) has awarded the exclusive mandate for the Tata Women’s Premier League (WPL) 2026 OOH campaigns, Opening and Closing Ceremonies, Mid Innings Match Entertainment, and Fan Engagement to Laqshya Media Group.

This season carries a weight unlike any other. Marking the first major tournament since India’s historic victory at the ICC Women’s World Cup 2025, the Tata WPL 2026 serves as the nation’s first opportunity to welcome their World Champions back to the pitch. Laqshya Media Group has designed the in-stadium atmosphere to be a continuous “Victory Lap,” ensuring that the euphoria of that win is woven into every match, turning the stadium into a fortress of celebration for the queens of cricket.

The season kicks off with a high-voltage Opening Ceremony starring Bollywood superstar Jacqueline Fernandez, setting the stage for a tournament defined by energy and excellence. The grand finale will feature a powerhouse performance by Yo Yo Honey Singh for the Closing Ceremony, ensuring the season ends with a roar.
Laqshya Media Group will also be deploying a “High-Frequency Engagement” model for every single match with Mid-Innings Concerts, Next-Gen Tech, Synchronized Drone Shows, High-Impact Laser Arrays, and mesmerizing “Murmuration” activities, Live Brass Bands and on-ground fan activations to merge the local cricketing culture with global entertainment standards.

Beyond the stadium, Laqshya Media Group is executing a massive, nationwide visibility campaign. Leveraging its dominance in the OOH sector, Laqshya has blanketed major cities, state capitals, and key airports with large-scale digital and static branding.

On this association, Alok Jalan, CMD, Laqshya Media Group, said, “India is a country where sport is not just watched; it is deeply felt. At Laqshya, our focus is on building meaningful, scalable sporting experiences that go far beyond one tournament or one season. The Women’s Premier League is a defining moment for women’s sport in India, and we are committed to creating platforms, visibility, and fan engagement models that will continue to elevate Indian sport for years to come.”