Laqshya Media Group appoints Bharat Bhushan Kedia as Senior Vice President & National Head – Planning & Buying

Laqshya Media Group has announced the appointment of Bharat Bhushan Kedia as Senior Vice President & National Head – Planning & Buying, effective immediately. Based at the company’s Mumbai headquarters, Bharat will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd. In his new role, he will lead the Planning & Buying function nationally, focusing on strengthening strategic planning capabilities, improving buying efficiency, driving innovation, and delivering greater value to clients across the Group’s portfolio. 

Bharat had briefly stepped away from professional responsibilities earlier this year for health and personal reasons. The organisation is delighted to welcome him back in an expanded national leadership role, reflecting the trust and confidence the Group’s leadership places in his capabilities. 

With over 18 years of experience in media sales, client management, and OOH advertising, he has been instrumental in managing large client portfolios and delivering sustained revenue growth across South India. In his previous role as Senior Vice President at Laqshya Media Group, he led key client relationships, drove strong business growth, and strengthened the company’s market presence in the region. 

Commenting on the appointment, Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd., said, “Bharat combines strong business acumen with a deep understanding of clients and the media landscape. Over the years, he has consistently delivered growth, built lasting relationships, and demonstrated exceptional leadership. I am confident that his experience and vision will further strengthen our Planning & Buying capabilities and set new benchmarks for excellence in the function.” 

Speaking on his new role, Bharat Bhushan Kedia, Senior Vice President & National Head – Planning & Buying, Laqshya Media Group, said, “I am delighted to take on this responsibility at a time when the media and OOH ecosystem is evolving rapidly. Planning and Buying today requires a sharper blend of data, technology, market intelligence, and client-centric thinking. I look forward to working with our teams across the country to build stronger capabilities, drive innovation, and deliver impactful solutions that help our clients achieve their business objectives.” 

Bharat’s appointment reflects Laqshya Media Group’s continued focus on nurturing internal talent, strengthening leadership capabilities and enhancing its integrated media offerings for brands across India.