Campaigns
Godrej Properties unveils Godrej Bandra Bay with a large-scale floating logo formation in Mumbai
It was conceptualised by OAP Mediatech.
A property launch with a logo in the middle of the sea is not something you see every day. Godrej Properties took this route to unveil Godrej Bandra Bay with a large-scale floating logo formation in the Arabian Sea off Mumbai’s Bandra Bay.
The installation featured a 30,000 sq. ft. illuminated canvas created using over 2,500 eco-friendly pontoons, supported by 250 halogen lights and 15 floating generators. The logo was displayed on the water as part of the launch of Godrej Bandra Bay.
Over three days, a team of 50 people worked round the clock to bring the installation together to mark the launch of Godrej Bandra Bay with the tagline, ‘Your Sanctuary by the Bay’.
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