OOH lights up Mumbai’s Ganpati Festivities

The arrival of Ganpati in Mumbai is always more than a festival – it’s a city-wide spectacle. From towering idols to endless queues of devotees, from decorated streets to the sound of dhols echoing late into the night, the atmosphere is electric. And in this vibrant setting, brands across categories found their own space this year, blending into the festivities with activations, stalls, and billboards that spoke directly to millions of devotees. 

GSB Ganpati 

At the famed GSB Ganpati, often described as one of the richest and most revered pandals in the city, the presence of household names lent a familiar touch. HP Gas, Canara Bank, Union Bank, SBI, JSW, YES Bank, Saraswat Bank, Bank of Baroda, and Bank of India all lined up to be part of the pandal. Their branding and presence here ensured that amidst the prayers and offerings, devotees also encountered the institutions and services that are part of their daily lives. 

Lalbaugcha Raja 

Over at Lalbaugcha Raja, arguably the most iconic Ganpati pandal in Mumbai, brands went beyond static visibility to create experiences that connected with the endless streams of devotees. 

• Combiflam MS Cream launched its Charan Vandana zone, complete with massage chairs that offered tired devotees a chance to rest their legs before continuing in the long queue.
• Bajaj Electricals hosted an experiential stall where devotees could cook with their appliances, turning the ritual of food into a lively activity before serving it to visitors.
• Mangalam set up a camphor walk-through zone, infusing the queue line with fragrance and tradition.
• Campa, Gopal, Prestige, Hocco, Mother Dairy, Mother’s Recipe, and Dabur amplified the festive mood with branding and stalls, ensuring high recall amidst the swelling crowds.
• DS Group’s Pulse Candy created buzz with its interactive Mushak Installation, adding a playful element to the spiritual setting.
• Signify, in a gesture of support, donated 400 EcoLink fans to the pandal, keeping devotees cool and comfortable through their long waits.

All these brands were seen at Navas/Mannat Line also known as Charansparsh Line, where Premier Advertising holds exclusive media rights for branding and activations since 2022.

Lalbaugcha Raja’s mix of branding, experiential zones, and service-led initiatives turned it into a showcase of how companies can engage audiences during high-footfall cultural gatherings. 

Beyond Pandals 

The branding didn’t stop at the pandals. Across Mumbai, hoardings lit up with festive greetings, adding to the celebratory mood on streets buzzing with processions and late-night revelry. Tata Society Tea, Rapido, Lux Cozi, Medimix, Alpenliebe, Vi, Eveready, and Amul were among the brands that reached out to devotees through large-format OOH, greeting the faithful as they moved between pandals or joined in processions. 

What stood out this year was how seamlessly brands became part of the city-wide celebration. From banks at GSB Ganpati to experiential activations at Lalbaugcha Raja and billboard greetings on arterial roads, Mumbai itself transformed into a canvas where devotion and branding coexisted. For devotees, Ganpati was at the center of everything; for brands, it was an opportunity to share that space, respectfully and visibly, in one of India’s grandest celebrations.