Digital Network

Untitled Advertising deploys LED screens across GSRTC bus depots

The deployment includes 264 digital screens installed across 20 GSRTC bus depots

Published

February 3, 2026

Gujarat’s transit advertising infrastructure has received a significant digital upgrade with Untitled Advertising rolling out a large-scale LED screen network across GSRTC bus depots in the state. The deployment includes 264 digital screens installed across 20 GSRTC bus depots, creating one of the most expansive state-level transit-focused digital out-of-home networks in Gujarat.

The installations primarily comprise 55-inch LED screens, strategically placed inside bus terminals in high-footfall zones such as passenger waiting areas, entry and exit corridors, and boarding points. These locations are designed to maximise dwell-time exposure, capturing the attention of daily commuters as well as long-distance travellers passing through GSRTC’s extensive bus network.

Untitled Advertising’s deployment spans a wide range of cities and regional centres across Gujarat, including Anand, Gandhinagar, Surat, Himmatnagar, Dahod, Godhra, Ankleshwar, Valsad, Bhavnagar, Junagadh, Veraval, Botad, Chikhli, Kheda and Morbi, among others. Screen density varies by depot, with each location housing between 10 and 20 screens, depending on terminal size and passenger traffic .

The network is supported by AI-driven audience analytics, allowing for real-time data capture and post-campaign measurement. As per the deployment details, the screen network delivers an estimated 6.8 lakh impressions per day, reaching over 1.5 lakh unique viewers daily, along with insights into audience demographics such as age and gender. This data-led approach enables advertisers to plan, optimise and evaluate campaigns with greater precision compared to traditional static transit media.

Campaigns on the GSRTC network follow a structured digital loop format, with 10-second ad slots playing a minimum of 100 times per screen per day within a five-minute loop. Monthly ad volumes scale according to the number of screens selected, offering flexibility for both regional advertisers and brands seeking statewide visibility .

With this rollout, Untitled Advertising has positioned GSRTC bus depots as a consistent, measurable and scalable digital advertising environment, extending DOOH reach beyond metro-heavy markets and strengthening Gujarat’s transit-led digital media landscape.