DS Group and MOMS bring Lalbaugcha Raja’s Pandal to Life with AI-powered experience

The Dharampal Satyapal Group (DS Group), a leading diversified business organization in India, along with its outdoor partner MOMS, has unveiled a unique experience for devotees at the Lalbaugcha Raja pandal this Ganesh Chaturthi. The campaign, titled ‘Pulse Ek Avatar Anek,’ was powered by AI, allowing devotees to visualize their own representations of Lord Ganesha through personalized, AI-generated visuals.

The interactive booth, which made its debut at India’s most prominent Ganesh pandal, offered visitors a chance to select their preferred Swaroop Bhava (form) and background for Lord Ganesha. Within moments, their custom vision of Bappa was projected on a grand screen, creating a stunning fusion of culture and cutting-edge technology.

Commenting on this innovative initiative, Arvind Kumar, GM Marketing at DSFL, said, “Maharashtra is a key market for our hard-boiled candy business. With the Pulse Ganesh Mahotsav, we aim to resonate with the young audience, ensuring that the brand remains both relevant and cherished. By blending tradition with technology, the Pulse Ganesh Mahotsav allows us to connect with the youth and the community at large, offering them a memorable experience that resonates with the spirit of the festival.”

Jayesh Yagnik, CEO of MOMS, added, “We are thrilled to introduce ‘Pulse Ek Avatar Anek’ and witness the incredible fusion of technology and tradition. By leveraging AI to create personalized avatars of Bappa, we’ve not only enhanced the celebratory experience but also engaged devotees in a truly interactive and memorable way.”

MOMS, a part of Madison World, spearheaded the campaign, further solidifying their reputation for integrating technology with tradition in the outdoor advertising space.