Wipro’s Chandrika Soap rolls out OOH campaign in ayurveda-strong markets

From the busy streets of Mangalore to the coastal roads of Goa, Chandrika’s familiar green-and-gold is now a part of the everyday view. Wipro Consumer Care & Lighting, in partnership with Laqshya Media Group, has launched a month-long outdoor campaign to bring the brand’s promise of ‘Double Ayurveda for Double Benefits’ closer to consumers in markets where Ayurveda is a way of life. 

The campaign covers Mangalore, Mysore, South Goa and North Goa with a mix of large billboards on main roads and bus queue shelters in crowded market areas. Every site has been chosen for its visibility and relevance—whether it’s Mysore’s Sayyaji Rao Road, Mangalore’s Kankanady Circle or Goa’s Panjim riverfront—ensuring that locals, travellers and tourists see the brand regularly. 

The creatives keep Chandrika’s iconic green-and-gold colours but give them a fresh, modern look. Images of golden coconut oil pouring from a cracked coconut, set against lush natural backdrops, highlight the soap’s purity and skin benefits. Keerthy Suresh’s star power adds a strong layer of recognition and recall to the campaign. 

“At Wipro, we continually reimagine our brand to connect meaningfully with consumers. The Chandrika Soap OOH campaign, in partnership with Laqshya Media Group, reflects this vision. Rooted in Chandrika’s heritage of natural purity and wellness, the campaign brings our brand to life with renewed relevance, reinforcing trust and engagement in a dynamic market,” said Prasanna Rai, Senior Vice President, Wipro Consumer Care & Lighting. 

The plan combines high-impact sites that make people stop and notice with regular touchpoints that keep the brand top-of-mind. From a tourist crossing the Mandovi Bridge to a commuter waiting outside Mysore Palace or a shopper in Mangalore’s market, Chandrika’s message is hard to miss. 

“Outdoor advertising is all about owning the right locations and delivering high-impact storytelling. In this campaign, our focus was to blend bold, high-visibility formats with frequency-led sites to create a powerful and lasting brand impression. Working with Wipro Consumer Care & Lighting on Chandrika once again has been an honour, and we’re thrilled to contribute to its journey of relevance and growth,” said Ms. Shalini Sankar, Senior Vice President & National Head – Business Development, Laqshya Media Ltd. 

With strong visibility across Karnataka and Goa, the campaign gives Chandrika’s heritage a fresh voice, reinforcing its place as a trusted choice while inviting new consumers to experience the brand’s natural purity.