Zepto launches localised OOH campaign in Kochi

Zepto, one of India’s leading quick commerce platforms, has rolled out a high-impact out-of-home (OOH) campaign across Kochi, reinforcing its promise of delivering essentials and fresh food in just 10 minutes. The campaign, conceptualised and executed entirely in-house by Zepto, strategically leverages large-format hoardings and metro pillars to build brand connect and drive awareness in one of South India’s fastest-growing urban hubs. 

The campaign also highlights Zepto Café offerings – emphasizing the brand’s commitment to delivering fresh, quick, and convenient food and beverages. With vibrant creatives and hyper-local messaging, the campaign targets professionals, students, and late-night workers across high-density zones and traffic-heavy stretches. 

Media placements were carefully selected in collaboration with The Brand Sigma, Zepto’s media buying partner, to ensure visibility in serviceable areas – including proximity to delivery hubs, residential clusters, and commercial zones. 

Zepto’s team led the creative and strategic execution, using regional dialects and storytelling to connect with local audiences. The campaign demonstrates how effective OOH advertising, supported by strong creativity and targeting, can enhance brand recall in culturally rich cities like Kochi.