Ambrane x Zepto power up outdoor visibility with moving power bank installation

Ambrane, in collaboration with Zepto, has rolled out a high-visibility OOH campaign built around the promise of instant power access, using a kinetic billboard installation to bring the message alive in public spaces.

The creative features the line “More power to you, India! Get MagSafe power banks delivered in minutes”, spotlighting Zepto’s quick-commerce delivery proposition alongside Ambrane’s charging solutions. The visual language stays minimal yet striking, with a deep purple backdrop ensuring brand logos and product messaging remain highly legible from distance.

What sets the campaign apart is the 3D power bank installation mounted on the hoarding, designed to move vertically in a continuous up-and-down motion. The kinetic element mimics the act of charging or power flow, reinforced by an illuminated charging icon displayed on the product facade. This movement adds a dynamic layer to the otherwise static billboard environment, drawing commuter attention through motion-triggered curiosity.