Tuesday, April 16, 2024

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Sakshi Sanghavi

Coral Media's animated fun: Hocco Ice Cream adorns Gujarat's billboards
Coral Media's animated fun: Hocco Ice Cream adorns Gujarat's billboards

By Sakshi Sanghavi - April 16, 2024

The campaign has been executed in multiple cities including Ahmedabad, Vadodara, Surat, Rajkot, Mehsana, Surendranagar, Gandhinagar, Bhavnagar, Bharuch, Palanpur, Vapi, and Jamnagar

Havells India Sr. GM – Marcom Siddharth Anand Jha joins OAA 2024 Jury
Havells India Sr. GM – Marcom Siddharth Anand Jha joins OAA 2024 Jury

By Sakshi Sanghavi - April 15, 2024

“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,” says Siddharth Anand Jha, Senior General Manager – Marcom, Havells India

Nashik OOH industry body sets exemplary standard for self-regulation
Nashik OOH industry body sets exemplary standard for self-regulation

By Sakshi Sanghavi - April 12, 2024

The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city’s municipal body to end serious deviations in the outdoor advertising contract awarded to a single operator, and is now on the war-path to ensure the parties responsible for the malpractices are brought to book

Sujai Karampuri appointed as chairman of Indian division of SHARP
Sujai Karampuri appointed as chairman of Indian division of SHARP

By Sakshi Sanghavi - April 11, 2024

Sujai Karampuri comes with over two decades of experience in designing and developing sophisticated and high technology software-integrated-with-hardware products

Next Stop: Innovation! Elevating bus shelters with LED display technology
Next Stop: Innovation! Elevating bus shelters with LED display technology

By Sakshi Sanghavi - April 11, 2024

Xtreme Media revolutionises urban transit in Guwahati with smart LED displays at bus depots, in association with Prodigy Communications and Marketing Pvt Ltd

McDonald's Netherlands and TBWA use aroma to tingle taste buds
McDonald's Netherlands and TBWA use aroma to tingle taste buds

By Sakshi Sanghavi - April 10, 2024

Plain red and yellow billboards were installed with smell of fries emitting from them

Tata AIA's playful campaign ties life insurance to wedding preparations
Tata AIA's playful campaign ties life insurance to wedding preparations

By Sakshi Sanghavi - April 10, 2024

Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance

Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury
Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury

By Sakshi Sanghavi - April 10, 2024

Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva

Laqshya Media Group turns the spotlight on The Roadster Life Co.
Laqshya Media Group turns the spotlight on The Roadster Life Co.

By Sakshi Sanghavi - April 08, 2024

Zakir Khan and Jacqueline Fernandez star in the campaign

Jockey bringing fitness and fashion to life
Jockey bringing fitness and fashion to life

By Sakshi Sanghavi - April 08, 2024

The brand steps outdoor to promote its Activewear range

The Great Indian Kapil Show goes big on OOH
The Great Indian Kapil Show goes big on OOH

By Sakshi Sanghavi - April 05, 2024

Mumbai streets shine the light on the new show

Mumbai Indians shine with Skechers - 'Wear what it takes’ campaign lights up Mumbai
Mumbai Indians shine with Skechers - 'Wear what it takes’ campaign lights up Mumbai

By Sakshi Sanghavi - April 05, 2024

MI star players shine on the landscape

MSMA ties up with Fugumobile to bring in the wow factor into OOH
MSMA ties up with Fugumobile to bring in the wow factor into OOH

By Sakshi Sanghavi - April 03, 2024

MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns

Coral Media's Creative Vision: Rahul Mago leads firm’s Creative Direction & Execution Wing
Coral Media's Creative Vision: Rahul Mago leads firm’s Creative Direction & Execution Wing

By Sakshi Sanghavi - April 02, 2024

A team of 6 maestros has been introduced under the wing

Step into the spotlight: Advertising Club of Madras issues glittering call for entries for the 42nd MADDYs 2024 Advertising Awards
Step into the spotlight: Advertising Club of Madras issues glittering call for entries for the 42nd MADDYs 2024 Advertising Awards

By Sakshi Sanghavi - April 02, 2024

The awards feature a record breaking 146 categories

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