Goafest and ABBY Awards 2024 location changed, to be conducted in Mumbai from May 29 to 31.

By Sakshi Sanghavi - April 19, 2024

The collective decision was taken by Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) bearing the Lok Sabha elections in mind.

Het Graphics Director Asit Shah to join panel on ‘future-proofing OOH business’ in Gujarat Talks OOH conference

By Sakshi Sanghavi - April 19, 2024

The panel will direct focus on factors will help augment media owning business prospects in the Gujarat markets

Kaushik Shah, Chairman and Founder, Kaushik Outdoors to address Gujarat Talks OOH on April 23 in Ahmedabad

By Sakshi Sanghavi - April 18, 2024

Kaushik comes with over 24 experience in the outdoor advertising industry in Gujarat

Sanket Rambhia, CEO, Xtreme Media to speak in tech session at Gujarat Talks OOH

By Sakshi Sanghavi - April 18, 2024

Sanket will be making a presentation on making the right choice of digital display solutions

Anchal Kumar Dhawan, VP-National Head, Times One a Division of Times OOH, to address Gujarat Talks OOH on April 23

By Sakshi Sanghavi - April 18, 2024

Anchal Kumar Dhawan, will be participating in a panel discussion on the theme ‘Planning & Buying: Is Gujarat poised for higher OOH spends by national brands?’

Dinesh Panjabi, Regional Director - West, Rapport Advertising to join Gujarat Talks OOH panel on planning & buying

By Sakshi Sanghavi - April 18, 2024

The conference will take place in Ahmedabad at Courtyard by Marriott (Satellite Road)

I K Patel, Deputy Municipal Commissioner, AMC, to address Gujarat Talks OOH Conference as a distinguished speaker

By Sakshi Sanghavi - April 17, 2024

IK Patel will be sharing his perspectives on how OOH could play a key part in city development

Coral Media's animated fun: Hocco Ice Cream adorns Gujarat's billboards

By Sakshi Sanghavi - April 16, 2024

The campaign has been executed in multiple cities including Ahmedabad, Vadodara, Surat, Rajkot, Mehsana, Surendranagar, Gandhinagar, Bhavnagar, Bharuch, Palanpur, Vapi, and Jamnagar

Havells India Sr. GM – Marcom Siddharth Anand Jha joins OAA 2024 Jury

By Sakshi Sanghavi - April 15, 2024

“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,” says Siddharth Anand Jha, Senior General Manager – Marcom, Havells India

Nashik OOH industry body sets exemplary standard for self-regulation

By Sakshi Sanghavi - April 12, 2024

The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city’s municipal body to end serious deviations in the outdoor advertising contract awarded to a single operator, and is now on the war-path to ensure the parties responsible for the malpractices are brought to book

Sujai Karampuri appointed as chairman of Indian division of SHARP

By Sakshi Sanghavi - April 11, 2024

Sujai Karampuri comes with over two decades of experience in designing and developing sophisticated and high technology software-integrated-with-hardware products

Next Stop: Innovation! Elevating bus shelters with LED display technology

By Sakshi Sanghavi - April 11, 2024

Xtreme Media revolutionises urban transit in Guwahati with smart LED displays at bus depots, in association with Prodigy Communications and Marketing Pvt Ltd

McDonald's Netherlands and TBWA use aroma to tingle taste buds

By Sakshi Sanghavi - April 10, 2024

Plain red and yellow billboards were installed with smell of fries emitting from them

Tata AIA's playful campaign ties life insurance to wedding preparations

By Sakshi Sanghavi - April 10, 2024

Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance

Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury

By Sakshi Sanghavi - April 10, 2024

Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva