With its latest Vigil Aunty campaign, HDFC Bank uses a familiar public space and a playful visual to bring its ‘Laziness Saves’ message to the streets.
Conceptualised by Mark Creative Agency, the campaign used a Telugu cultural icon to create curiosity around the brand’s launch in Bengaluru.
This campaign is executed in collaboration between Rodeo, Naga DDB Tribal and Publicis Media
A dahi-handi pyramid climbs right up Amul's Janmashtami billboard, breaking open the matki on top.
Executed by Coral Media, with production support from Sakshi Advertising, activation by Zepto in Gurgaon.
Executed by Courage for Häagen-Dazs, the playful billboard exchange with Stella Artois played out across Toronto.
Executed by BambOOH for the University of East London, the campaign brings its “Don’t let AI think for you” message to life through a hand-painted wall...
This Raksha Bandhan, BigBasket took the familiar sibling equation to the streets with two autos, a little banter and a whole lot of green.
In Toronto, Stella Artois turned a neighbouring Häagen-Dazs billboard into the setup for a playful OOH exchange, responding to “Let’s grab a pint” with a simple...
Executed by Ginger Monkey LLP with Sakshi Advertising, the activation turned a baggage carousel into an unexpected showcase for New Balance’s AC Runner range.
A dahi-handi pyramid climbs right up Amul's Janmashtami billboard, breaking open the matki on top.
Executed by Coral Media, with production support from Sakshi Advertising, activation by Zepto in Gurgaon.
Executed by Courage for Häagen-Dazs, the playful billboard exchange with Stella Artois played out across Toronto.
Executed by BambOOH for the University of East London, the campaign brings its “Don’t let AI think for you” message...
This Raksha Bandhan, BigBasket took the familiar sibling equation to the streets with two autos, a little banter and a...
Pushpender Kaushik of Unilumin shares with M4G his observations on buyers’ understanding about LED screen testing and why bridging that...
Bhogapuram marks Laqshya Media’s fourth airport property, expanding its presence across key airports while strengthening its long-standing partnership with GMR.
WhiteSquare is a Bahrain-based experience design studio building interactive, tech-driven installations for events, exhibitions and retail, working alongside its creative...
In Toronto, Stella Artois turned a neighbouring Häagen-Dazs billboard into the setup for a playful OOH exchange, responding to “Let’s...
PwC’s Global Entertainment & Media Outlook 2026–30: India perspective highlights how urbanisation, transit infrastructure, digital inventory and programmatic buying are...
The campaign is executed by CASHurDRIVE Marketing Ltd
Next in OOH Thought Leadership, Stephen Joseph, Group CEO of Ocean Outdoor, shares his perspective on how AI, data and...
Executed by Ginger Monkey LLP with Sakshi Advertising, the activation turned a baggage carousel into an unexpected showcase for New...
Media4Growth presents a new series ‘Lab Testing: The Way Ahead for LED Displays?’ looking at a simple question: should performance...
Introducing OOH Thought Leadership, a new M4G column series bringing sharp perspectives and informed viewpoints from the experts shaping the...