Sunday, October 02, 2022

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Campaigns

Lufthansa campaign takes off on a new note
Lufthansa campaign takes off on a new note

By M4G Bureau - September 29, 2022

Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.

OOH it’s Gabbar Singh vs the Bigg Boss!
OOH it’s Gabbar Singh vs the Bigg Boss!

By M4G Bureau - September 28, 2022

COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.

Screaming fest at McDonald's Singapore !
Screaming fest at McDonald's Singapore !

By M4G Bureau - September 28, 2022

The brand has rolled out an interactive digital board at Funan Mall in Singapore, wherein dinners are asked to shout as loudly as they can to win a free chocolate ice cream cone from McDonald's.

PNB woos TG with brand splash on Delhi Metro
PNB woos TG with brand splash on Delhi Metro

By M4G Bureau - September 28, 2022

For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.

Mera Hoardings sets the ground for Legends League Cricket campaign
Mera Hoardings sets the ground for Legends League Cricket campaign

By M4G Bureau - September 28, 2022

The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.

When love goes all epic on OOH
When love goes all epic on OOH

By M4G Bureau - September 27, 2022

Mankind Pharma’s new campaign ‘Make love Epic’ has been rolled out at all prime spots across Delhi NCR regions to promote its new premium range called Epic Condoms.

adidas ‘made Originals’ leaves a strong OOH footprint
adidas ‘made Originals’ leaves a strong OOH footprint

By M4G Bureau - September 22, 2022

The innovation a true standout

Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation
Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation

By M4G Bureau - September 21, 2022

The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company

GDX Studios puts the clock back to 1985 for ‘Quantum Leap’ promotion
GDX Studios puts the clock back to 1985 for ‘Quantum Leap’ promotion

By M4G Bureau - September 21, 2022

Fans leapt back 37 years to 1985 and enjoyed rolled back gas priced at $0.91 per gallon

American Oncology Institute (AOI) launches #ProstateShy campaign
American Oncology Institute (AOI) launches #ProstateShy campaign

By M4G Bureau - September 20, 2022

The campaign encourages men to get the PSA test for early detection and not to be prostate shy

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