Sunday, November 28, 2021

Advertisement

Campaigns

‘Do Nothing’ and bank on it
‘Do Nothing’ and bank on it

By N Jayalakshmi - November 22, 2021

Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.

ITeS firm Plaxonic goes full steam on OOH to promote hyperlocal marketplace app Evobee
ITeS firm Plaxonic goes full steam on OOH to promote hyperlocal marketplace app Evobee

By M4G Bureau - November 16, 2021

The company has rolled out an OOH campaign in Delhi NCR, with 65 ads in the form of hoardings and physical ads in elevators of major residential societies.

Decor brand Nesterra delights passengers at Mumbai airport
Decor brand Nesterra delights passengers at Mumbai airport

By M4G Bureau - November 15, 2021

The brand weaved together a unique gifting experience and surprised passengers travelling during this festive season with special gift hampers

Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH
Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH

By M4G Bureau - November 02, 2021

Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.

Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas
Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas

By Rajiv Raghunath - October 26, 2021

The campaign urges cine-goers to bring family back to the cinemas

Provocative creatives add punch to Square Yards’ campaign
Provocative creatives add punch to Square Yards’ campaign

By M4G Bureau - October 26, 2021

Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.

Dabur Hajmola enables ‘digital darshan’ for devotees in Kolkata
Dabur Hajmola enables ‘digital darshan’ for devotees in Kolkata

By M4G Bureau - October 20, 2021

On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees get a ‘digital darshan’ of their favourite deity.

Tata Tea Chakra Gold now celebrates the flavours of Kondapalli toys, Kuchipudi dance & Kalamkari art…
Tata Tea Chakra Gold now celebrates the flavours of Kondapalli toys, Kuchipudi dance & Kalamkari art…

By M4G Bureau - October 12, 2021

In its latest brand initiative to honour regional culture, TATA Tea Chakra Gold engaged consumers with a larger than life 3D Projection Mapping Show on the exteriors of Beach Mall, Visakhapatnam celebrating the iconic elements of AP and Telangana.

L’Oreal Paris wows Dubai expo visitors with women’s empowerment activation
L’Oreal Paris wows Dubai expo visitors with women’s empowerment activation

By M4G Bureau - October 01, 2021

As part of its CSR led activation programmes at Expo 2020 Dubai, L’Oréal Paris dazzled the spectators of Burj Khalifa, the tallest building in the world, with a showstopping projection to invite media and influencers to the ‘Stand Up Against Street Harassment’.

Art for tea’s sake and tea for Tamilians…
Art for tea’s sake and tea for Tamilians…

By N Jayalakshmi - September 29, 2021

Brand TATA Tea Chakra Gold’s refresh campaign highlights its ‘Tea for Tamilians’ proposition with a sand installation, designed by renowned Indian Sand Artist Padma Shri Sudarsan Pattnaik and featuring the state’s famous motifs.

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement