Strategic placement of these billboards in high-traffic areas, as seen with the bustling street scene captured at night, ensures maximum visibility.
The campaign creatives feature actresses Tamannaah Bhatia and Diana Penty, who headline the series.
The campaign is live across 40 Indian cities
The campaign built intrigue with hard-hitting messages such as “Atul’s wife is missing…” and “Nikhil’s wife is missing…” splashed across hoardings and bus shelters in the...
These crisp, real-world prompts are paired with bold, minimal visuals like a runner mid-stride or a person stretching to instantly connect with passersby.
The campaign is executed in partnership with OMD Singapore and Moove Media
The campaign transforms 40 of Kolkata’s iconic yellow taxis into moving canvases, each showcasing artwork that captures the spirit of Durga Puja across four decades.
The campaign is executed by Sociowash
The campaign is executed by Posterscope India
The campaign is executed by MOMS Outdoor