Viewpoints
Experiential marketing: The right choice to sell fintech in rural markets
Rajesh Radhakrishnan
Chief Marketing Officer, Vritti Solutions
September 15, 2021
‘Measurement & rate card are two engines for industry growth’
Pramod Bhandula
Chairman, JCDecaux India & Vice Chairman, IOAA
August 23, 2021
‘We’ve to give clients what they want’
Noomi Mehta
Indian Outdoor Advertising Association, IOAA, DOOH
August 09, 2021
‘The New Normal enhances OOH relevancy’
Haresh Nayak
Group MD, Posterscope South Asia & President, Posterscope APAC
August 03, 2021
‘Tech adoption, common currency vital for OOH growth’
Rajneesh J Bahl
CEO, Bright Outdoor Media
August 02, 2021
‘OOH must be an integral part of a brand manager’s media mix’
Abhinav Iyer
General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance)
July 05, 2021
New-age DOOH makes a neat cut for evidence-based advertising
Rachana Lokhande
OOH Business Strategist
June 23, 2021
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