Friday, August 19, 2022

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Research

Consumer still averse to use of public touchscreens: Ultraleap study
Consumer still averse to use of public touchscreens: Ultraleap study

By M4G Bureau - August 05, 2022

Consumers' hygiene concerns of public touchscreens are broader than just COVID-19.

Havas Media Group Singapore, Clear Channel Singapore uncover #thenewcommuter in the New Normal
Havas Media Group Singapore, Clear Channel Singapore uncover #thenewcommuter in the New Normal

By Rajiv Raghunath - July 27, 2022

The study breaks down the confluence of tech, data and consumer trends to examine the impact of Cov-19 on consumers and their commuting behaviours, how they affect mobility and the evolving state of outdoor advertising.

57% consider brand’s reputation while making a purchase: Axis My India CSI Survey
57% consider brand’s reputation while making a purchase: Axis My India CSI Survey

By M4G Bureau - July 05, 2022

31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.

US-based KEVANI study examines the role of OOH placements with ad retention & perception
US-based KEVANI study examines the role of OOH placements with ad retention & perception

By Rajiv Raghunath - June 10, 2022

Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.

OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study
OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study

By Rajiv Raghunath - May 18, 2022

Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.

92% of marketers plan to boost their OOH budget in 2022: Study by US-based OneScreen.ai
92% of marketers plan to boost their OOH budget in 2022: Study by US-based OneScreen.ai

By M4G Bureau - April 14, 2022

Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance

Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report
Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report

By M4G Bureau - February 24, 2022

PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).

Global ad spends to grow at 9.2% in 2022: dentsu forecasts
Global ad spends to grow at 9.2% in 2022: dentsu forecasts

By M4G Bureau - January 27, 2022

India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn

Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media
Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media

By M4G Bureau - January 13, 2022

Media Consumption to Grow Faster in 2022

M&E industry rising to pre-Covid levels, cites CII-BCG report
M&E industry rising to pre-Covid levels, cites CII-BCG report

By M4G Bureau - January 03, 2022

OOH growth will be triggered by infrastructure development projects and evolving DOOH

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