Tuesday, September 22, 2020

Advertisement

Research

Road traffic is close to its peak across India: Laqshya Media Group report
Road traffic is close to its peak across India: Laqshya Media Group report

By M4G Bureau - September 22, 2020

The report presents detailed data on traffic travel times and people count

Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report

By M4G Bureau - September 21, 2020

In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend

Business travellers lead airport passenger traffic recovery
Business travellers lead airport passenger traffic recovery

By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

OOH projected to grow at 30%-100% in H2: Pitch Madison Report
OOH projected to grow at 30%-100% in H2: Pitch Madison Report

By M4G Bureau - August 19, 2020

The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.

US pDOOH ad spending will double in 2020, but remains experimental
US pDOOH ad spending will double in 2020, but remains experimental

By M4G Bureau - August 18, 2020

The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base

Brands need to deliver right messages & experiences to customers to drive recovery: Kantar
Brands need to deliver right messages & experiences to customers to drive recovery: Kantar

By M4G Bureau - August 13, 2020

Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report
'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report

By M4G Bureau - August 04, 2020

Predicting the behaviour of human beings when lockdown is rolled back, the creative agency launches ‘The New Darwinism’ report

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report
Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022
Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022

By M4G Bureau - July 29, 2020

Out-of-home and cinema growth will be stronger as they compensate for much greater declines this year, states report

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement