Out of Home Research - Media4growth

Research

How local restaurants can harness the power of OOH to bring in more customers

By Rajiv Raghunath - September 20, 2023

UK OOH operator 75Media presents a guide on how local restaurants can get the best out of OOH advertising

Metro and train advertising can enrich daily commute: JCDecaux report

By M4G Bureau - September 08, 2023

The study, titled “Metro/Train Stories: Time and Space for a Daily Dialogue with Urban Lives”, is based on over 5,000 survey responses from over 14 countries.

A 75Media guide on how to create an impactful OOH campaign

By M4G Bureau - June 23, 2023

The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media

Lack of knowledge still a barrier for OOH and price remains high on the agenda: 75Media report

By M4G Bureau - May 16, 2023

The UK-based outdoor media operator analyses the latest outdoor search trends

Global consumer spending on media content grew 10.8% to $930.66bn in 2022: PQ Media

By M4G Bureau - May 12, 2023

US remains the largest consumer media and tech market.

Billboards highly effective venue in pDOOH advertising: Vistar Media study

By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

OOH has a major bearing on in-person shopping decisions: OAAA study

By M4G Bureau - April 24, 2023

Influencer marketing lends heft to OOH impact

OOH advertising attracts more attention than social media, streaming ads: UK-based 75Media

By M4G Bureau - April 19, 2023

Joe Lawson, Sales Sirector, 75Media shares 12 tips to ensure OOH campaigns drive sales

Global media consumption grows at accelerated 2.7% in 2022: PQ Media report

By M4G Bureau - April 10, 2023

Media consumption growth was fuelled by new, more compelling original content releases, various international sporting events and federal elections in several of the top 20 global media markets.