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Research

96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study
96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

By M4G Bureau - July 12, 2024

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.

MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%
MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%

By M4G Bureau - June 17, 2024

India among the most dynamic ad markets this year

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media
Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

Indian OOH Adex at Rs 4,140cr in 2023, records 13% YoY growth vs 10% overall Adex growth: Pitch Madison Ad Report 2024
Indian OOH Adex at Rs 4,140cr in 2023, records 13% YoY growth vs 10% overall Adex growth: Pitch Madison Ad Report 2024

By M4G Bureau - February 16, 2024

In 2024, Indian Adex to grow by 12% and cross Rs. 1.11 lakh crore

Broadsign releases State of Static OOH Report
Broadsign releases State of Static OOH Report

By Rajiv Raghunath - February 16, 2024

Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus

Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing
Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing

By M4G Bureau - December 18, 2023

To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital

OMG Czech underlines outcomes of weather-driven pDOOH campaign for KFC through Vision Thing
OMG Czech underlines outcomes of weather-driven pDOOH campaign for KFC through Vision Thing

By M4G Bureau - December 04, 2023

The findings come out of a study of the campaign rolled out in the summer season

Entertainment & leisure industry spends 2.5 times more on OOH in the UK than any other industry: 75Media analysis
Entertainment & leisure industry spends 2.5 times more on OOH in the UK than any other industry: 75Media analysis

By M4G Bureau - November 20, 2023

McDonald’s is the largest individual spender on roadside ads

How local restaurants can harness the power of OOH to bring in more customers
How local restaurants can harness the power of OOH to bring in more customers

By Rajiv Raghunath - September 20, 2023

UK OOH operator 75Media presents a guide on how local restaurants can get the best out of OOH advertising

Metro and train advertising can enrich daily commute: JCDecaux report
Metro and train advertising can enrich daily commute: JCDecaux report

By M4G Bureau - September 08, 2023

The study, titled “Metro/Train Stories: Time and Space for a Daily Dialogue with Urban Lives”, is based on over 5,000 survey responses from over 14 countries.

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