Sunday, November 28, 2021

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Research

New tech, changing consumer audio usage boosting US audio ad spend
New tech, changing consumer audio usage boosting US audio ad spend

By M4G Bureau - November 08, 2021

Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021

‘Direct concerted efforts to build & promote OOH audience metrics’
‘Direct concerted efforts to build & promote OOH audience metrics’

By Rajiv Raghunath - November 08, 2021

Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)

‘50% of consumers likely to increase festive spends in 2021’
‘50% of consumers likely to increase festive spends in 2021’

By M4G Bureau - September 17, 2021

The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.

QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives
QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives

By M4G Bureau - August 25, 2021

The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.

Pakistan OOH adex share plummeting: Brainchild report
Pakistan OOH adex share plummeting: Brainchild report

By Rajiv Raghunath - July 22, 2021

OOH share of adex declined by 54% in 2020 compared with 2019.

Back to school means back to normal: OAAA study
Back to school means back to normal: OAAA study

By M4G Bureau - July 05, 2021

The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.

OOH expected to grow by 19% in 2021: GroupM Mid-Year Forecast
OOH expected to grow by 19% in 2021: GroupM Mid-Year Forecast

By M4G Bureau - June 15, 2021

The GroupM ‘This Year, Next Year’ report released this month cites that global advertising is also expected to grow by 19%.

OOH signs supercharged their role as public noticeboards across Australia: OMA annual report
OOH signs supercharged their role as public noticeboards across Australia: OMA annual report

By Rajiv Raghunath - June 01, 2021

The Australian OOH industry kept people’s spirits high in times of pandemic by regularly broadcasting community health, safety and wellbeing messages.

Magna US advt report predicts double digit growth for OOH in 2021
Magna US advt report predicts double digit growth for OOH in 2021

By M4G Bureau - April 01, 2021

Overall non-political linear ad sales (TV, radio, print, OOH) will grow by +1% to $77 billion.

OOH to grow bigger in tier II-III, says FICCI- EY report
OOH to grow bigger in tier II-III, says FICCI- EY report

By M4G Bureau - March 30, 2021

The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.

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