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Research

Indian OOH adex to grow by 12% to Rs 4,106cr in 2023: Pitch Madison Ad Report
Indian OOH adex to grow by 12% to Rs 4,106cr in 2023: Pitch Madison Ad Report

By M4G Bureau - February 16, 2023

DOOH continues to be the growth driver, the report states

Global OOH grew 2.2% (est.) in 2022, forecasted to grow at 5.1% in 2023: GroupM report
Global OOH grew 2.2% (est.) in 2022, forecasted to grow at 5.1% in 2023: GroupM report

By M4G Bureau - February 15, 2023

DOOH growth will steadily outpace growth of traditional OOH

Majority of pDOOH marketers are  involved in planning & buying of at least one digital channel: JCDecaux UK study
Majority of pDOOH marketers are involved in planning & buying of at least one digital channel: JCDecaux UK study

By M4G Bureau - February 06, 2023

58% of marketers that plan and/or buy pDOOH are part of hybrid teams

‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’
‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’

By M4G Bureau - January 30, 2023

Neuro-Insight used a car-driving simulation with Los Angeles residents for the study

44% can’t identify KIA’s new logo: Survey results
44% can’t identify KIA’s new logo: Survey results

By M4G Bureau - January 16, 2023

The most popular guess being ‘KN’ at 26%

Global DOOH media spending grew at 24.9% in 2022: PQ Media report
Global DOOH media spending grew at 24.9% in 2022: PQ Media report

By M4G Bureau - January 11, 2023

Strong growth forecast for 2023

93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study
93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study

By Rajiv Raghunath - October 11, 2022

The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.

Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study
Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study

By Rajiv Raghunath - October 11, 2022

Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.

Can this 3M pilot project on liner waste recycling become an industry practice?
Can this 3M pilot project on liner waste recycling become an industry practice?

By N Jayalakshmi - October 07, 2022

A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.

96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study
96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study

By M4G Bureau - September 15, 2022

78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%

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