Tuesday, October 20, 2020

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Research

Havas Group India unveils results of Meaningful Brands 2020: COVID edition study
Havas Group India unveils results of Meaningful Brands 2020: COVID edition study

By M4G Bureau - October 20, 2020

The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic

India saw positive growth in August & September onwards: Laqshya Media Group report
India saw positive growth in August & September onwards: Laqshya Media Group report

By M4G Bureau - October 19, 2020

The highest monthly GST collection since the beginning of the lockdown was in September and monthly tax revenue for August crossed the tax revenue of the same month last year

KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20
KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20

By M4G Bureau - October 01, 2020

FY20 witnessed a decline in OOH revenues primarily due to a slowdown of the Indian economy in H2FY20 and the impact of lockdown imposed in March

Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour
Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour

By M4G Bureau - September 28, 2020

‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes

Road traffic is close to its peak across India: Laqshya Media Group report
Road traffic is close to its peak across India: Laqshya Media Group report

By M4G Bureau - September 22, 2020

The report presents detailed data on traffic travel times and people count

Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report

By M4G Bureau - September 21, 2020

In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend

Business travellers lead airport passenger traffic recovery
Business travellers lead airport passenger traffic recovery

By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

OOH projected to grow at 30%-100% in H2: Pitch Madison Report
OOH projected to grow at 30%-100% in H2: Pitch Madison Report

By M4G Bureau - August 19, 2020

The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.

US pDOOH ad spending will double in 2020, but remains experimental
US pDOOH ad spending will double in 2020, but remains experimental

By M4G Bureau - August 18, 2020

The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base

Brands need to deliver right messages & experiences to customers to drive recovery: Kantar
Brands need to deliver right messages & experiences to customers to drive recovery: Kantar

By M4G Bureau - August 13, 2020

Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic

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