Saturday, January 29, 2022

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Research

Global ad spends to grow at 9.2% in 2022: dentsu forecasts
Global ad spends to grow at 9.2% in 2022: dentsu forecasts

By M4G Bureau - January 27, 2022

India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn

Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media
Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media

By M4G Bureau - January 13, 2022

Media Consumption to Grow Faster in 2022

M&E industry rising to pre-Covid levels, cites CII-BCG report
M&E industry rising to pre-Covid levels, cites CII-BCG report

By M4G Bureau - January 03, 2022

OOH growth will be triggered by infrastructure development projects and evolving DOOH

71% of Indian marketers’ budgets set to increase in 2022: DCMN report
71% of Indian marketers’ budgets set to increase in 2022: DCMN report

By M4G Bureau - December 10, 2021

Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year

Brands having strong consumer pull prone to high Brand Reputation risk in digital arena, states study
Brands having strong consumer pull prone to high Brand Reputation risk in digital arena, states study

By M4G Bureau - November 30, 2021

Brand Reputation Index (BRIX) measures the risk score of potential frauds and scams that can be done leveraging a brand’s equity

New tech, changing consumer audio usage boosting US audio ad spend
New tech, changing consumer audio usage boosting US audio ad spend

By M4G Bureau - November 08, 2021

Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021

‘Direct concerted efforts to build & promote OOH audience metrics’
‘Direct concerted efforts to build & promote OOH audience metrics’

By Rajiv Raghunath - November 08, 2021

Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)

‘50% of consumers likely to increase festive spends in 2021’
‘50% of consumers likely to increase festive spends in 2021’

By M4G Bureau - September 17, 2021

The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.

QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives
QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives

By M4G Bureau - August 25, 2021

The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.

Pakistan OOH adex share plummeting: Brainchild report
Pakistan OOH adex share plummeting: Brainchild report

By Rajiv Raghunath - July 22, 2021

OOH share of adex declined by 54% in 2020 compared with 2019.

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