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The state of Gujarat has been a business hub down the ages, and the people of the state are known for their business acumen. As the 3rd largest state economy in the country, Gujarat commands a strong industrial base and is a major destinations for national and global investment inflows. These factors have a positive cascading impact on OOH business in the state.

Against this backdrop, the city of Ahmedabad, one of India’s key business hubs, will be hosting the 2nd Gujarat Talks OOH conference, to be conducted by Media4Growth at Courtyard by Marriott, Ahmedabad on April 23, 2024.

The conference sessions will cover themes, such as, key factors powering OOH business in the state, brand’s expectations from the medium for advertising, regulatory issues governing the industry and the role of OOH in city development, among others.

The conference will be addressed by well-known brand marketers, specialist agency heads, officials from municipal corporations, and experts from other domains who have positive contributions to make to OOH.

Date
April 23, 2024

Venue
Courtyard by Marriott, Ahmedabad

For any additional information contact:

Rahul Shinde: +91 98235 29429
rahuls@vjmediaworks.com

Ajay Kakar

Ajay Kakar
Brand & Marketing Strategist

Keynote: Are brands believing enough in OOH today

Ajay Kakar is a Brand & Marketing Strategist with over three decades of experience across the advertising and marketing landscape. Having worked for and with some of the largest brands and business houses in the country. He brings a unique and holistic perspective to the advertising industry, having worked across both sides of the spectrum, as an agency person and as a client. His experience and expertise extend across consulting, brand, advertising, public relations and the entire marketing spectrum.

I K Patel

I K Patel
IAS (Retd. Deputy Municipal Commissioner, Ahmedabad Municipal Corporation & Executive Director of the Sabarmati RiverFront Development Corporation

Special Address: How OOH can be pivotal to city development

I K Patel, IAS (Retd.), is the Deputy Municipal Commissioner of Ahmedabad Municipal Corporation and Executive Director of the Sabarmati RiverFront Development Corporation who comes with over three decades of experience in urban development and infrastructure planning. His special duties as the Deputy Municipal Commissioner also include his remarkable work in advertising policies and parking policies.

Anchal Kumar Dhawan

Anchal Kumar Dhawan
Vice President - National Head, Times OOH

Panel: Planning & Buying: Is Gujarat poised for higher OOH spends by national brands

Anchal Kumar Dhawan is the Vice President - National Head of Times OOH. He is an IIM-A Alumnus, and his experience is spread over 18+ yrs heading Global B2B Sales, Entrepreneurship, Digital Marketing & Media Sales (Media & Digital - 14Yrs+ & FMCG 4Yrs) with top companies across varied sectors. During his association with the companies, he worked at expanding teams as well as turnovers.

Dinesh Panjabi

Dinesh Panjabi
Regional Director - West, Rapport Advertising

Panel: Planning & Buying: Is Gujarat poised for higher OOH spends by national brands

Dinesh Panjabi is the Regional Director - West of Rapport Advertising. Dinesh comes with over 27 years of experience in the Out-Of-Home (OOH industry) helping various companies along his way to enhance their presence in the OOH market.

Kaushik Shah

Kaushik Shah
Chairman and Founder, Kaushik Outdoors

Panel: Future proofing OOH media owning business - key factors

Kaushik Shah is the Chairman and Founder of Kaushik Outdoors, who brings with him over 24 years of experience in the outdoor advertising industry. Since founding Kaushik Outdoors in 2001, which celebrates its 23rd anniversary this year, Kaushik Shah has amassed a 42-year industry legacy. The creativity and placement of advertisements are vital factors in determining their effectiveness. Kaushik Shah, through his company aims to use his expertise as a leverage to serve his clients and help them connect better with their customers. His goal in starting this company was to empower businesses of all sizes to leverage outdoor advertising and reach customers in even the most remote areas.

Sanket Rambhia

Sanket Rambhia
CEO, Xtreme Media

Tech Talk: Digital display solutions - making the right choice

Sanket Rambhia, Managing Director and Founder of Xtreme Media, has a deep passion for digital display technology. Through his outstanding strategic acumen, he has successfully guided Xtreme Media over 14 years for the company to become the largest national LED display. He has worked in many different functional areas and finally became the CEO of the company. He has spearheaded ground-breaking solutions for prestigious brands within the LED display industry.

Asit Shah

Asit Shah
Director, Het Graphics

Panel: Future proofing OOH media owning business - key factors

Asit Shah is Director of Het Graphics, an outdoor advertising solutions company. He is also the co-founder of ‘Yellow Spot’ an enterprise under the umbrella of Het Graphics and Khushi Advertising. With a profound vision for the industry, Asit Shah stands as the driving force behind Het Graphics, dominating Ahmedabad's OOH sector for over 25 years.

Vivek Mehta

Vivek Mehta
COO (Textile), Reliance Industries

Talk: ‘How OOH can be the core media for brands’

Vivek Mehta is a B. Tech in Textile Technology from MS University. He has also done Advance Corporate Finance from IIM Ahmedabad and Senior Management Program in Management from IIM Kolkata.

Rohit Chopra

Rohit Chopra
COO, Times Innovative Media Ltd

Moderator:Tech Talk: Digital display solutions - making the right choice

As an accomplished professional with over 23 years of experience in strategic leadership and operational management within the media industry, Rohit Chopra currently serves as the Chief Operating Officer at Times Innovative Media Limited, a subsidiary of The Times of India Group.

Praveen Vadhera

Praveen Vadhera
CEO, Indian Outdoor Advertising Association (IOAA)

Topic : Why IOAA is central to Gujarat OOH progress

Praveen Vadhera, CEO of India’s apex OOH industry body Indian Outdoor Advertising Association (IOAA), commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.

Abhijit Sengupta

Abhijit Sengupta
CEO, OAP Mediatech

Topic : What will it take for OOH to deliver great campaign outcomes

Abhijit Sengupta, CEO of OAP Mediatech, spent the early media years in the hothouse sales rooms of Selvel One Group. Subsequently worked with Ogilvy and Mudra. Then co-founded MOMS at Madison. In 2002 his desire to make outdoor media more accountable by integrating science, research and technology led him to create a company with a unified mission. Today, OAP still runs on Abhijit’s founding principles of providing a client-centric service with an unparalleled professionalism and a drive to improve industry standards.

Atul Mehta

Atul Mehta
Director and Chief Strategist, Chitra OOH

Panel: Future proofing OOH media owning business - key factors

Atul Mehta is the Director and Chief Strategist of Chitra OOH. Atul runs Chitra’s strategic business units that provide outdoor media planning, buying and management with an uncompromising work ethic and upbeat attitude. Taking Chitra's legacy ahead, Atul Mehta has created an uncompromised work ethic and an upbeat attitude in the business. He believes in running a strategic business that makes outdoor media planning and buying a seamless experience for brands and buyers.

Deepa Gupta

Deepa Gupta
Vice President - West and South, Madison World

Panel: Planning & Buying: Is Gujarat poised for higher OOH spends by national brands

Deepa Gupta is the Vice President for West and South at Madison World. She exemplifies excellence with over 17 years of pioneering experience in OOH advertising. Renowned for her strategic acumen, she orchestrates campaigns that propel brands like Asian Paints, Raymond, Sony Entertainment, Bandhan Mutual Fund and many more to unparalleled success.

Shaileen Patel

Shaileen Patel
General Manager - Business Development & Marcom, NK Proteins Pvt Ltd

Panel: What will it take for OOH to deliver great campaign outcomes

Shaileen Patel is the General Manager - Business Development & Marcom with NK Proteins. Shaileen comes with 20+ years of expertise in marketing, business development, and technology across service and manufacturing sectors. collaborative initiatives. At N K Proteins, he serves as the driving force behind the marketing and communications endeavours for the brand – Tirupati Edible Oils, a leading consumer goods brand.

Varun Agrawal

Varun Agrawal
National Head- Key Accounts, Unilumin

Tech Talk: Digital display solutions - making the right choice

Varun Agrawal, National Head-Key Accounts, Unilumin, comes with more than 20 years of experience in sales and key accounts. Unilumin is global leader in active LED Displays technology in market share and has the world's largest fully automated LED manufacturing base.

Manan Choksi

Manan Choksi
CEO, Udgam Consultancy

Panel: What will it take for OOH to deliver great campaign outcomes

Manan Choksi is the founder CEO of Udgam Consultancy, a company focussed on building K-12 Education institutions. Manan comes with over 20 years of experience in the education and advertising field. With 11 schools, 850+ staff and 13,000+ students under its management, Udgam Consultancy has a unique mission to build independent brands. Apart from Udgam School, Manan Choksi has been instrumental in building brands of Zebar School, Ananda Global School and Kenalily School.

Shravil Shridhar

Shravil Shridhar
Managing Director, A. Shridhar Group

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Sharvil Shridhar is the Managing Director of A. Shridhar Group. He studied at the Arizona State University and comes with over 16 years of experience in the US. After gaining valuable academic and work experience in the United States, he decided to utilise his learnings at A.Shridhar and has added the dimension of real estate to the business. He has been honoured by his real estate peers of Ahmedabad, who made him the President of the First Youth Wing of the Real Estate fraternity GIHED in the Ahmedabad city. Sharvil aims to make A.Shridhar a household name with quality driven projects in Ahmedabad.

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