Crompton’s new OOH campaign across South India

Crompton Greaves Consumer Electricals Limited, one of India’s most trusted names in consumer electricals, in partnership with WPP Media, has rolled out a large-scale Out-of-Home (OOH) campaign for its Crompton Lighting portfolio across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. The campaign is part of Crompton’s focused push to deepen market presence and drive stronger brand recall in key South Indian markets.

The rollout spans prominent OOH touchpoints, including large-format billboards and high-visibility airport locations across major cities. It forms part of a broader integrated marketing effort, supported by print, to ensure consistent visibility and message reinforcement across consumer touchpoints.

Built around the theme, “Every Space Bright and Right with Crompton Lights,” the campaign showcases Crompton’s lighting solutions across residential and commercial settings. The creative highlights the brand’s focus on delivering reliable, energy-efficient and aesthetically designed lighting solutions aligned with evolving consumer preferences.

Speaking on the campaign, Tanmay Prusty, Chief Marketing Officer, Crompton Greaves Consumer Electricals Limited, said, “South India continues to be a strategic growth market for Crompton. With this OOH campaign, we are strengthening our presence across high-visibility locations to remain top-of-mind for consumers. Strong brands are built through sustained engagement, and this initiative allows us to deepen our connection with consumers across the region while reinforcing the strength of our Lighting portfolio.

Our partnership with WPP Media has enabled a strategically deployed and visually impactful campaign that captures attention while reinforcing our promise of quality, innovation and reliability. This initiative marks an important step in strengthening product awareness and ensuring Crompton Lighting remains a preferred choice for every space.”

Ajay Mehta, Head, Media Solutions, WPP Media India, “Our deep understanding of the South India market, combined with Crompton’s vision, enabled us to craft an OOH strategy that truly captivates and resonates. This campaign underscores the power of OOH in driving strong brand recall and product awareness particularly when seamlessly integrated with complementary media such as print to deliver a cohesive and immersive consumer experience.”