Sunday, November 28, 2021

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OOH Solutions

The writing is on the wall
The writing is on the wall

By N Jayalakshmi - October 25, 2021

Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.

Displayforce Box augments digital signage performance marketing
Displayforce Box augments digital signage performance marketing

By M4G Bureau - October 11, 2021

The Box can be connected to TVs, Video wall, LED screens

LPFLEX to design, fabricate, install internal signages & graphics at 12 Nagpur Metro Rail stations
LPFLEX to design, fabricate, install internal signages & graphics at 12 Nagpur Metro Rail stations

By Rajiv Raghunath - September 15, 2021

The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation

DOOH display market is growing, quality consciousness is vitally important
DOOH display market is growing, quality consciousness is vitally important

By Pray Jani - August 23, 2021

Niyati Kakkar, Director, Jona LED shares with Media4Growth insights on the changing demand dynamics of Indian DOOH market.

‘DOOH is expected to fill the gap left by traditional OOH’
‘DOOH is expected to fill the gap left by traditional OOH’

By Pray Jani - August 19, 2021

Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in these trying times.

‘DOOH industry is bullish about transit media’
‘DOOH industry is bullish about transit media’

By Pray Jani - August 18, 2021

Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the DOOH market afloat even as the industry grapples with the pandemic aftermath.

‘AI enabled hardware will spur more DOOH innovations’
‘AI enabled hardware will spur more DOOH innovations’

By Pray Jani - August 17, 2021

Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .

‘Content is central to DOOH digital solutions’
‘Content is central to DOOH digital solutions’

By Pray Jani - August 16, 2021

Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.

A digital screen as thin as paper
A digital screen as thin as paper

By M4G Bureau - July 14, 2021

The reflective screens uses the ambient light, mimicking the way our eyes respond to natural paper.

dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items
dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items

By M4G Bureau - June 11, 2021

‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’

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