Saturday, June 19, 2021

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OOH Solutions

dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items
dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items

By M4G Bureau - June 11, 2021

‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’

LPFLEX launches world’s 1st recyclable illuminated signage system
LPFLEX launches world’s 1st recyclable illuminated signage system

By M4G Bureau - June 09, 2021

Designed and crafted with the Maas & Roos 360 degree, the eco-friendly product ‘GREENFLEX’ has been designed with a ‘Sustainability First’ approach ensuring protection of environment and the ecosystem.

‘Engage innovators at campaign ideation stage’
‘Engage innovators at campaign ideation stage’

By Pray Jani - June 04, 2021

Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign rollout.

‘Lighting is an important aspect of innovation’
‘Lighting is an important aspect of innovation’

By Pray Jani - June 03, 2021

Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.

‘Lighting, cut-out innovations continuously improving’
‘Lighting, cut-out innovations continuously improving’

By Pray Jani - May 31, 2021

With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor

‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’
‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’

By Pray Jani - May 28, 2021

The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.

‘Mounters have a key role cut out in campaign ideation’
‘Mounters have a key role cut out in campaign ideation’

By Pray Jani - May 27, 2021

Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.

‘Innovations are absolutely necessary for OOH’
‘Innovations are absolutely necessary for OOH’

By Pray Jani - May 26, 2021

Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.

PPDS installs 1,000 Philips digital signage at Kwik Trip stores
PPDS installs 1,000 Philips digital signage at Kwik Trip stores

By M4G Bureau - April 09, 2021

Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.

LPFLEX wins major MMRDA signage, graphics, wayfinding project for Mumbai Metro
LPFLEX wins major MMRDA signage, graphics, wayfinding project for Mumbai Metro

By M4G Bureau - April 07, 2021

The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations of Mumbai Metro.

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