MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads
By Rajiv Raghunath - May 19, 2022
“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.
Avery Dennison fortifies its presence in India by commencing operations of state-of-the-art manufacturing facility in Greater Noida
By M4G Bureau - April 26, 2022
The operations will ramp up to full scale over the next few months; the company earlier had announced a Rs 250 cr investment for setting up its new manufacturing plant
Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises
By M4G Bureau - April 19, 2022
Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience and harness greater advertisement revenues.
Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom
By N Jayalakshmi - February 25, 2022
Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.
Tel Aviv’s Beit Lessin Theater partners with PPDS to put up Philips H-Line UHD display screens
By M4G Bureau - January 17, 2022
The ultra-high brightness displays were selected for their vibrant image quality in direct sunlight, ensuring maximum effectiveness and brilliant picture quality in any condition
“Client must get the know-how of LED products to make informed decisions”
By N Jayalakshmi - December 16, 2021
Mac Gangam, President, Shenzhen Atenti Technologies Co., Ltd, which will be participating as an exhibitor at the OOH Expo to be held at Nehru Centre in Mumbai on March 14-15, shares with Media4Growth the dynamics of the Indian LED displays market and why it’s important for buyers to understand the quality parameters of the product before making a purchase decision.
‘OOH Expo is a fantastic platform, especially for buyers from smaller cities’
By M4G Bureau - December 15, 2021
Atin Gupta - Managing Director - Atin Promotions & Advertising, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is a great platform for the industry for exchange of knowledge and ideas.
Capital Group is Event Partner for in-person India Talks OOH conference in Mumbai on Jan 18
By M4G Bureau - December 13, 2021
According to Santosh Smith, Director, Capital Group, the India Talks conference is a much needed opportunity for the OOH industry to explore ways of getting back on the growth track.
“OOH Expo will help media owners & suppliers find new partners”
By N Jayalakshmi - December 10, 2021
Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is an ideal platform for the industry to come together and discover new trends and technologies in the space.
“OOH Expo is extremely important and invaluable in terms of what it can do for the industry”
By N Jayalakshmi - December 09, 2021
Noomi Mehta, Chairman, IOAA and Chairman of The Board Selvel One Group, tells Media4Growth why the OOH industry today needs a platform like the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022.