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Creative Concepts4 days ago

Nykaa turns Mumbai’s Carter Road into a sun-care playground

Timed with Mumbai’s longer, harsher summer days, the activation leans into a simple but often ignored behaviour: sunscreen is still...

Creative Concepts4 days ago

KFC builds buzz in Vizag with a towering sand bucket activation at RK Beach

The brand turned to the shoreline to mark its arrival in Vizag, quite literally shaping its brand into the landscape.

Insights5 days ago

‘Raise your hand and be open to opportunities that are out there’

As part of Media4Growth's Gender Inclusive OOH series this Women's Month, Dr. Stephanie Gutnik, President, Tuxedo Concepts, reflects on the...

Insights5 days ago

OOH in Silicon City – Do official announcements & policy changes mean anything at all?

A recent media report that the Bangalore Metropolitan Transport Corporation (BMTC) has decided to discontinue full-body advertisement wraps on its...

Sustainability5 days ago

Ocean Outdoor landmarks to power down for Earth Hour

To mark the 20th year of WWF’s Earth Hour outdoor locations across the UK, including The London Eye, London City...

Campaigns6 days ago

Zepto’s 3D OOH for Samsung Galaxy S26 Ultra’s privacy feature

The campaign is executed by Coral Media

Insights7 days ago

‘Wider adoption on supply side key to pDOOH growth’

Anuj Bhandari, Founder and CEO, and Shivalika Anand, Chief Business Officer at DGTOOHL, make the case for programmatic DOOH in...

Insights7 days ago

‘There is space for women to lead, if you are ready to take it’

As part of Media4Growth’s Gender Inclusive OOH series this Women’s Month, Deepa Gupta, Senior VP, MOMS Outdoor (Madison World) shares...

Campaigns7 days ago

Havells puts performance on display with a live mixer demo on OOH

Instead of a regular billboard, the brand turns the space into a working demonstration, letting people see the mixie in...

Insights1 week ago

‘We need to be more vocal about OOH as a career opportunity’ 

Sonia Lal, Partner, Coral Media, shares her perspective on where women stand in the OOH industry today, what the industry...

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