Thursday, April 25, 2024

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Viewpoints

‘The Logic & Magic of a campaign rollout’
‘The Logic & Magic of a campaign rollout’

Hassnain Kurreshi
Creative Director, Posterscope India

February 20, 2024

‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’
‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’

Rupesh Salvi
Creative Director, RapportWW

February 12, 2024

‘Audience measurement standardisation is necessary for OOH growth’
‘Audience measurement standardisation is necessary for OOH growth’

Maud Moawad
CEO & Co-Founder, Seventh Decimal

February 07, 2024

‘In OOH the possibilities for creativity are truly expansive’
‘In OOH the possibilities for creativity are truly expansive’

Ritesh Chaudhary
Chief Creative Officer, ideacafe

January 24, 2024

‘OOH needs to major on impact as well as measurement in 2024’
‘OOH needs to major on impact as well as measurement in 2024’

Tom Goddard
President, WOO

January 16, 2024

‘DOOH is seeing accelerated growth in Indonesia’
‘DOOH is seeing accelerated growth in Indonesia’

Agung Prihambodo
Marketing Director, AMG Indonesia

January 12, 2024

Pioneering rural financial empowerment with purpose-driven OOH/DOOH
Pioneering rural financial empowerment with purpose-driven OOH/DOOH

Rajesh Radhakrishnan
Co-Founder & CMO, Vritti Mindwave Media

January 08, 2024

‘Align with trends that promise to shape the dynamic marketing landscape’
‘Align with trends that promise to shape the dynamic marketing landscape’

Abhishek Gupta
CMO, Edelweiss Tokio Life Insurance

December 21, 2023

Achieving carbon neutrality
Achieving carbon neutrality

Liseanne Gillham
VP – Marketing, Broadsign

December 20, 2023

“Dynamic displays can save you money”
“Dynamic displays can save you money”

Priyashaa Naayan - CEO and Paras Prakash - COO
Adarth

December 12, 2023

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