Viewpoints
‘Programmatic OOH is not here to replace traditional OOH, but to complement it’
Dorota Karc
Head of Programmatic, WallDecaux
February 14, 2022
‘Advertising in healthcare setting delivers superior persuasiveness’
Lydia Yang
Founder & MD, Alfaxmedia
January 19, 2022
‘Programmatic puts targeting precision at the core of campaigns’
Franck Vidal
Director, Southeast Asia Sales & Partnerships, Vistar Media
January 17, 2022
‘OOH is the best way to connect with local audience’
Shaan Rizvi
CEO & Founder - Plaxonic
December 27, 2021
“OOH has a higher sticky factor compared to other mediums”
Minal Somany
Brand Custodian, Somany Ceramics
December 23, 2021
OOH in all its resplendence
Noomi Mehta, Chairman, IOAA and Chairman of The Board
Selvel One Group
December 06, 2021
Impressions of some great OOH across the globe
Jayesh Yagnik
CEO, MOMS Outdoor Media
December 03, 2021
‘Industry needs to invest in tech to provide authenticated data’
Syed Haseeb Arfath
CTO, Signpost India
October 21, 2021
‘Let’s get in automation first, programmatic will be the next natural step’
Shriranga K Sudhakara
MD, Vyoma Media
October 18, 2021
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