Viewpoints
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‘The Logic & Magic of a campaign rollout’
Hassnain Kurreshi
Creative Director, Posterscope India
February 20, 2024
_140_270.png "‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’")
‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’
Rupesh Salvi
Creative Director, RapportWW
February 12, 2024
‘Audience measurement standardisation is necessary for OOH growth’
Maud Moawad
CEO & Co-Founder, Seventh Decimal
February 07, 2024
-2_140_270.png "‘In OOH the possibilities for creativity are truly expansive’")
‘In OOH the possibilities for creativity are truly expansive’
Ritesh Chaudhary
Chief Creative Officer, ideacafe
January 24, 2024
‘OOH needs to major on impact as well as measurement in 2024’
Tom Goddard
President, WOO
January 16, 2024
‘DOOH is seeing accelerated growth in Indonesia’
Agung Prihambodo
Marketing Director, AMG Indonesia
January 12, 2024
Pioneering rural financial empowerment with purpose-driven OOH/DOOH
Rajesh Radhakrishnan
Co-Founder & CMO, Vritti Mindwave Media
January 08, 2024
‘Align with trends that promise to shape the dynamic marketing landscape’
Abhishek Gupta
CMO, Edelweiss Tokio Life Insurance
December 21, 2023
“Dynamic displays can save you money”
Priyashaa Naayan - CEO and Paras Prakash - COO
Adarth
December 12, 2023
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