Thursday, May 26, 2022

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Viewpoints

‘Programmatic has really stepped up in OOH’
‘Programmatic has really stepped up in OOH’

Barry Frey
President & CEO

March 08, 2022

Future-proofing DOOH with streaming content
Future-proofing DOOH with streaming content

Gulab Patil
CEO, Lemma

February 15, 2022

‘Programmatic OOH is not here to replace traditional OOH, but to complement it’
‘Programmatic OOH is not here to replace traditional OOH, but to complement it’

Dorota Karc
Head of Programmatic, WallDecaux

February 14, 2022

‘Advertising in healthcare setting delivers superior persuasiveness’
‘Advertising in healthcare setting delivers superior persuasiveness’

Lydia Yang
Founder & MD, Alfaxmedia

January 19, 2022

‘Programmatic puts targeting precision at the core of campaigns’
‘Programmatic puts targeting precision at the core of campaigns’

Franck Vidal
Director, Southeast Asia Sales & Partnerships, Vistar Media

January 17, 2022

‘OOH is the best way to connect with local audience’
‘OOH is the best way to connect with local audience’

Shaan Rizvi
CEO & Founder - Plaxonic

December 27, 2021

“OOH has a higher sticky factor compared to other mediums”
“OOH has a higher sticky factor compared to other mediums”

Minal Somany
Brand Custodian, Somany Ceramics

December 23, 2021

OOH in all its resplendence
OOH in all its resplendence

Noomi Mehta, Chairman, IOAA and Chairman of The Board
Selvel One Group

December 06, 2021

Impressions of some great OOH across the globe
Impressions of some great OOH across the globe

Jayesh Yagnik
CEO, MOMS Outdoor Media

December 03, 2021

‘Industry needs to invest in tech to provide authenticated data’
‘Industry needs to invest in tech to provide authenticated data’

Syed Haseeb Arfath
CTO, Signpost India

October 21, 2021

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