Sunday, April 21, 2024

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Viewpoints

‘Customisation drives better brand recall & results for campaigns’
‘Customisation drives better brand recall & results for campaigns’

Upinder Singh
Project Director, Edge1

April 04, 2024

‘Creativity holds the potential to elevate OOH advertising campaigns’
‘Creativity holds the potential to elevate OOH advertising campaigns’

Zubin Jokhi
Creative Director, OAP India

March 20, 2024

‘It is an exciting time for the OOH industry’
‘It is an exciting time for the OOH industry’

Prash Gaikwad
Head Creative Services, GroupM OOH Solutions

March 19, 2024

‘The future of OOH will be illuminated with the light of innovation’
‘The future of OOH will be illuminated with the light of innovation’

Emraan Kureshi
Founder and MD of Active Media Innovations

March 18, 2024

‘Disruption is key to creativity’
‘Disruption is key to creativity’

Somnath Sengupta
CEO of INVENTECH

March 11, 2024

‘Translate OOH measurability, planning, and strategy into tangible outcomes’
‘Translate OOH measurability, planning, and strategy into tangible outcomes’

Amit Kapoor
Founder & MD of US Advertising

March 01, 2024

‘innovation plays a crucial role in OOH advertising’
‘innovation plays a crucial role in OOH advertising’

Vinay Nikam
Creative Head, Connect OOH

February 29, 2024

‘There are more than enough ideas in this creative industry’
‘There are more than enough ideas in this creative industry’

Ramesh Bhaskaran
Chief Creative Officer, Madison OOH Media Group

February 21, 2024

‘The Logic & Magic of a campaign rollout’
‘The Logic & Magic of a campaign rollout’

Hassnain Kurreshi
Creative Director, Posterscope India

February 20, 2024

‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’
‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’

Rupesh Salvi
Creative Director, RapportWW

February 12, 2024

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