Sunday, October 02, 2022

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OOH News

OUTFRONT Media unveils innovative Melograno campaign in San Diego
OUTFRONT Media unveils innovative Melograno campaign in San Diego

By Rajiv Raghunath - September 30, 2022

The media sites selected for the campaign are in close proximity of the brand’s outlets

HMRTC invites e-bids for exclusive ad, station naming, train branding rights on Gurugram’s Rapid Metro network
HMRTC invites e-bids for exclusive ad, station naming, train branding rights on Gurugram’s Rapid Metro network

By Rajiv Raghunath - September 30, 2022

Bids to be submitted by October 21, 2022

EV charging network operator ChargeEuropa partners Less Mess Storage to provide EV charging across Poland, Czech Republic
EV charging network operator ChargeEuropa partners Less Mess Storage to provide EV charging across Poland, Czech Republic

By Rajiv Raghunath - September 29, 2022

Both companies are known for their eco-friendly business orientation and follow the directions to limit their carbon footprint.

‘Welcome move, but alternatives will cost three times more’
‘Welcome move, but alternatives will cost three times more’

By Prantika Ghosh - September 27, 2022

Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO of Prakash Arts, feels that while any environmentally friendly decision is welcome, there are also many cost challenges, in terms of using greener alternatives.

Andhra Pradesh government declares plastic flex ban
Andhra Pradesh government declares plastic flex ban

By M4G Bureau - September 26, 2022

The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry in the state.

OnePlus projects India’s first immersive 4DX commercial in cinemas
OnePlus projects India’s first immersive 4DX commercial in cinemas

By M4G Bureau - September 23, 2022

OnePlus has unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects to be screened in all PVR 4DX cinemas.

Stellar Ace, Revez sign MoU to explore next-gen digital interactive media
Stellar Ace, Revez sign MoU to explore next-gen digital interactive media

By Rajiv Raghunath - September 23, 2022

The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem.

As Britain bids farewell to the Queen
As Britain bids farewell to the Queen

By M4G Bureau - September 20, 2022

Advertising paused on the screens

Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo
Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo

By Rajiv Raghunath - September 19, 2022

The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business

Wildstone acquires Spain’s OOH major Grupo Redext
Wildstone acquires Spain’s OOH major Grupo Redext

By M4G Bureau - September 16, 2022

The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone’s continued rapid growth, says Damian Cox, Founder & Global CEO, Wildstone

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