Wednesday, March 03, 2021

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OOH News

Paras Dairy hops on to in-cab product sampling activity
Paras Dairy hops on to in-cab product sampling activity

By M4G Bureau - March 02, 2021

The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India

MediBuddy unveils new brand tagline & logo
MediBuddy unveils new brand tagline & logo

By M4G Bureau - March 02, 2021

The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms

I&B Ministry releases new guidelines for Outdoor Publicity
I&B Ministry releases new guidelines for Outdoor Publicity

By Bhawana Anand - March 02, 2021

The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.

Prem Shankar Jha resumes role as Dy Commissioner of SDMC
Prem Shankar Jha resumes role as Dy Commissioner of SDMC

By Bhawana Anand - March 01, 2021

His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city

Southern Railway announces new tenders for exclusive advertising rights
Southern Railway announces new tenders for exclusive advertising rights

By M4G Bureau - February 26, 2021

The tenders are for conventional OOH formats and display publicity on BMI kiosks

Cab advertising back on growth gear
Cab advertising back on growth gear

By Bhawana Anand - February 25, 2021

Having emerged as a versatile platform for branding and brand engagement activities, and offering enough scope for innovations, cab advertising has become a sought after OOH format, with brands becoming more experimental with it, even using it for trial advertising

Cinepolis & Himalaya Drug Company join hands for safety standards
Cinepolis & Himalaya Drug Company join hands for safety standards

By M4G Bureau - February 25, 2021

Himalaya will be equipping Cinépolis properties across India with its sanitization products - Himalaya Pure Hands Sanitizer and Hand Wash - as a part of the partnership

Zeno Health awards creative mandate to Dentsu Impact
Zeno Health awards creative mandate to Dentsu Impact

By M4G Bureau - February 25, 2021

The agency will kickstart the association for mainline and digital creative duties with the launch of a massive campaign for Zeno Health in Mumbai

Home is the hero in IKEA’s new campaign
Home is the hero in IKEA’s new campaign

By M4G Bureau - February 24, 2021

The new campaign, second in a series launched across TVC, OOH and digital, drives home the values of shared responsibilities in a home and the importance of a family growing together

Bumble opts localised OOH approach to share dating tips & tricks
Bumble opts localised OOH approach to share dating tips & tricks

By M4G Bureau - February 23, 2021

Launched in Hyderabad, the campaign is to be seen at in restaurants and pubs

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