Thursday, July 29, 2021

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OOH News

Tata Tea celebrates ‘Kadak’ spirit of Mumbai
Tata Tea celebrates ‘Kadak’ spirit of Mumbai

By M4G Bureau - July 29, 2021

Tata Tea takes revamped hyper-local ‘Desh Ki Chai’ campaign to Mumbai, rest of Maharashtra.

ColorJet Group appoints Umang Singhal as  VP, India Signage Business
ColorJet Group appoints Umang Singhal as VP, India Signage Business

By M4G Bureau - July 28, 2021

Umang comes with over 22 years behind him in sales & marketing, product management, production printing, office automation, and ITeS industry segments.

Right medium for right message: Is OOH evolving towards social connect?
Right medium for right message: Is OOH evolving towards social connect?

By N Jayalakshmi - July 27, 2021

At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.

Madison Media acquires Digital Agency Crow’s Nest in Kolkata
Madison Media acquires Digital Agency Crow’s Nest in Kolkata

By M4G Bureau - July 26, 2021

Crow’s Nest counts among its clients Bandhan Bank, Zee Bangla, Vivo West Bengal, M P Birla Group.

Traffic is back in cities, says Laqshya Media study on travel time
Traffic is back in cities, says Laqshya Media study on travel time

By M4G Bureau - July 23, 2021

The study conducted by Laqshya Media on travel time across 9 Indian cities over 60 days shows traffic volumes growing again in most cities, indicating greater opportunities for brand presence in the OOH Media.

‘This is no time to sit back, but walk that extra mile’
‘This is no time to sit back, but walk that extra mile’

By M4G Bureau - July 23, 2021

The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.

VIOOH powers Hong Kong DOOH street furniture
VIOOH powers Hong Kong DOOH street furniture

By M4G Bureau - July 23, 2021

VIOOH now covers a quarter of DOOH market in Hong Kong across street furniture

WOO onboards 6 new members, expands global reach further
WOO onboards 6 new members, expands global reach further

By Rajiv Raghunath - July 19, 2021

New members are Emerge Advertising in south Wales, ehf in Iceland, Moving Ads in Malta, Shanghai airport’s JCD Momentum and AMG, PT Alternative Media in Indonesia

Top ranking media agency Brainchild Communications Pakistan announces new hires
Top ranking media agency Brainchild Communications Pakistan announces new hires

By M4G Bureau - July 19, 2021

The new appointments coincide with the launch of BCP’s second-party data marketplace

Rajkot MC invites bids for ad displays on large format LED screens
Rajkot MC invites bids for ad displays on large format LED screens

By M4G Bureau - July 19, 2021

The LED screens are part of the city’s eye-way project.

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