OOH News
Brand leaders endorse the true power of OOH advertising at Gujarat Talks OOH
By Sakshi Sanghavi - April 25, 2024
Abhijit Sengupta, CEO of OAP Mediatech moderated a panel discussion that engaged Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi, CEO of Udgam Consultancy; and Sharvil Shridhar, Managing Director of A.Shridhar Group.
JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide
By M4G Bureau - April 25, 2024
True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.
Media owners need to adopt audience metrics to grow business: Praveen Vadhera
By Sakshi Sanghavi - April 25, 2024
Praveen Vadhera, CEO, IOAA highlights how Roadstar holds the key to business growth
‘The age of adaptability’- announced as the theme for Goafest 2024
By Sakshi Sanghavi - April 25, 2024
Goafest 2024 is set to take place at Westin Powai, Mumbai from May 29 to 31
Power of idea and creativity is what the OOH industry represents: Ajay Kakar
By Sakshi Sanghavi - April 25, 2024
Addressing the 2nd Gujarat Talks OOH in Gujarat, renowned brand and marketing strategist Ajay Kakar urges brands to raise the creativity quotient of their OOH campaigns and craft narratives that resonate much more with audiences.
2nd Gujarat Talks OOH Conference inaugurated, knowledge sessions underway
By M4G Bureau - April 23, 2024
Key figures from industry initiate the event, paving the way for discussions on the state's outdoor advertising progress.
Abhijit Sengupta, CEO, OAP Mediatech to model brand panel discussion at Gujarat Talks OOH today
By Sakshi Sanghavi - April 23, 2024
The session will highlight the importance of national brands spending on OOH in Gujarat
Shravil Shridhar, Md, A. Shridhar Group joins the brand panel discussion at Gujarat Talks OOH
By Sakshi Sanghavi - April 23, 2024
Shravil will be sharing his insights on how OOH can be leveraged for gaining maximum reach with target consumers
_140_270.png "Udgam Consultancy CEO Manan Choksi, to share his perspectives on getting best outcomes from OOH advertising")
Udgam Consultancy CEO Manan Choksi, to share his perspectives on getting best outcomes from OOH advertising
By Sakshi Sanghavi - April 22, 2024
Manan will join a panel discussion on ‘What will it take for OOH to deliver great campaign outcomes?’, chaired by Abhijit Sengupta, CEO, OAP Mediatech
_140_270.png "Varun Agrawal, National Head - Key accounts, Unilumin to throw light on making the right choice of digital display solutions")
Varun Agrawal, National Head - Key accounts, Unilumin to throw light on making the right choice of digital display solutions
By Sakshi Sanghavi - April 20, 2024
Varun will share his viewpoints on price vs quality equation in the choice of digital display solutions, and other insights related to the subject
