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Audience Measurement booklet launched at OAC 2022
Audience Measurement booklet launched at OAC 2022

By M4G Bureau - August 18, 2022

The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.

Day 1 of Outdoor Advertising Convention 2022 expands OOH horizons, maps new  growth opportunities
Day 1 of Outdoor Advertising Convention 2022 expands OOH horizons, maps new growth opportunities

By M4G Bureau - August 18, 2022

With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped create a larger context and tap new opportunities for the OOH eco system.

“Life experience is the key to success,” says R Madhavan, Actor, Producer, Motivational Speaker  at OAC
“Life experience is the key to success,” says R Madhavan, Actor, Producer, Motivational Speaker at OAC

By M4G Bureau - August 17, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) that was inaugurated today at The Westin Mumbai Powai Lake, kickstarted on a motivational note as actor R Madhavan kept the audience hooked, sharing some interesting anecdotes and insights from his life in an insightful conversation with Rajiv Raghunath, Managing Editor , Media4Growth and Outdoor Asia.

Much awaited Outdoor Advertising Convention kicks off at The Westin Mumbai Powai Lake
Much awaited Outdoor Advertising Convention kicks off at The Westin Mumbai Powai Lake

By M4G Bureau - August 17, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) was inaugurated today at The Westin Mumbai Powai Lake, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.

Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country
Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country

By M4G Bureau - August 16, 2022

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.

16th edition of Outdoor Advertising Convention all set to ignite new OOH ambitions
16th edition of Outdoor Advertising Convention all set to ignite new OOH ambitions

By M4G Bureau - August 16, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) is set to be inaugurated at The Westin Mumbai Powai Lake, on August 17th, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.

Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line
Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line

By M4G Bureau - August 16, 2022

Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.

Suresh Balakrishna, CRO, The Hindu Group to anchor the Fireside Chat with Rana Barua, Group, Group CEO of Havas Group India at OAC 2022
Suresh Balakrishna, CRO, The Hindu Group to anchor the Fireside Chat with Rana Barua, Group, Group CEO of Havas Group India at OAC 2022

By M4G Bureau - August 13, 2022

Suresh comes with 30 years of experience in the media and advertising industry.

IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform
IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform

By M4G Bureau - August 11, 2022

IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.

World Out of Home Organization in-person APAC Forum in Kuala Lumpur on Oct 11-13
World Out of Home Organization in-person APAC Forum in Kuala Lumpur on Oct 11-13

By M4G Bureau - August 09, 2022

Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.

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