Wednesday, May 22, 2024

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OOH News

Worldcom OOH joins International Advertising Association
Worldcom OOH joins International Advertising Association

By M4G Bureau - May 21, 2024

Aims to to connect with world's leading advertisers and agencies across five continents

Michael Provenzano to speak on OOH going global, Jean-Christophe Conti on pDOOH 2.0 at WOO Global Congress
Michael Provenzano to speak on OOH going global, Jean-Christophe Conti on pDOOH 2.0 at WOO Global Congress

By M4G Bureau - May 21, 2024

Michael Provenzano will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements

IOAA reassures support to Maharashtra Govt, BMC for audit & regulation of hoarding structures in Mumbai
IOAA reassures support to Maharashtra Govt, BMC for audit & regulation of hoarding structures in Mumbai

By M4G Bureau - May 20, 2024

“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal

Menaka Menon takes charge as President & Managing Partner - Growth & Strategy of DDB Mudra South
Menaka Menon takes charge as President & Managing Partner - Growth & Strategy of DDB Mudra South

By Sakshi Sanghavi - May 17, 2024

Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.

MHOA calls for tougher measures to ensure outdoor media structural stability & root out illegal media
MHOA calls for tougher measures to ensure outdoor media structural stability & root out illegal media

By Rajiv Raghunath - May 17, 2024

MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.

Kanika Kalra appointed as the Regional Marketing Director, Health & Nutrition at Reckitt - South Asia
Kanika Kalra appointed as the Regional Marketing Director, Health & Nutrition at Reckitt - South Asia

By Sakshi Sanghavi - May 17, 2024

Previously Kanika has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.

75Media celebrates 4th birthday with impressive growth and a new Leeds HQ
75Media celebrates 4th birthday with impressive growth and a new Leeds HQ

By M4G Bureau - May 16, 2024

On track to meet a 470% growth in revenue year-on-year for 2024

MCD orders media operators, contractors to conduct structural stability audit of hoardings, unipoles & other ad structures
MCD orders media operators, contractors to conduct structural stability audit of hoardings, unipoles & other ad structures

By M4G Bureau - May 15, 2024

The audit to be conducted on an immediate basis

StackAdapt appoints Ryan Nelsen as Chief Marketing Officer
StackAdapt appoints Ryan Nelsen as Chief Marketing Officer

By M4G Bureau - May 15, 2024

Ryan’s leadership journey spans four key posts, including strategic marketing leadership roles at both Qualtrics and MX. At Qualtrics

Jockey Juniors Times NIE Colour Splash campaign winners announced
Jockey Juniors Times NIE Colour Splash campaign winners announced

By Sakshi Sanghavi - May 14, 2024

The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years.

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