OOH News
Jignesh Dawda, SVP, Bandhan Mutual Fund part of OAA 2023 Jury
By M4G Bureau - June 05, 2023
OAA is one of the most respected forums in outdoor advertising, says Jignesh
Airport media – the runway all clear for gaining high altitude
By M4G Bureau - June 05, 2023
Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at the airports augurs well for the airport media business that is set to grow manifold in the coming years.
Amit Sinha, GM – Marketing, PNB MetLife joins OAA 2023 Jury
By M4G Bureau - June 02, 2023
A marketing professional with over two decades of experience in sales, research, strategy, digital marketing, customer experience, product marketing & branding across multiple industries.
COMMB President Amanda Dorenberg to deliver Keynote in person at OAC 2023 in Delhi on July 28
By M4G Bureau - June 01, 2023
Amanda, a technology & marketing executive with a passion for disrupting traditional industries with new & emerging technologies, will be speaking on the theme of ‘Globalising OOH: For a larger share of the ad pie’.
Connect Network Inc brings in Ashish Bhasin to mentor growth & transformation
By M4G Bureau - June 01, 2023
Ashish Bhasin, Founder of The Bhasin Consulting Group, will personally mentor Connect Network Inc, with the key objective of bringing the company to global standards.
UK outdoor media infra company Wildstone appoints Pablo Salamanca as Head of Legal - Spain
By Rajiv Raghunath - June 01, 2023
In his new role as the Head of Legal for Wildstone Spain, Pablo will assist the business in enhancing and expanding the company's Spanish portfolio, with a particular emphasis on their national digitisation strategy
Worldcom OOH appoints Samantha Lambe as CRO to head UK centre, drive European expansion
By M4G Bureau - June 01, 2023
The UK serves as a natural bridge to Asia, and it is from there that we will manage our business in Asia and the Middle East in the initial phase, says Fernando Vizcaíno, General Manager of Worldcom OOH.
JCDecaux India introduces 2 new innovations at T2 of Kempegowda International Airport Bengaluru
By M4G Bureau - June 01, 2023
The new innovations – The360 and Dynamic Lightboxes – offer immersive brand experiences
OMIG launches open-source OOH audience measurement framework
By M4G Bureau - May 31, 2023
The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)
Mumbai OOH: The New Maximum
By Aayush Mohanan - May 31, 2023
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.
