Saturday, September 25, 2021

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OOH News

Carat India wins media mandate for SUGAR Cosmetics
Carat India wins media mandate for SUGAR Cosmetics

By M4G Bureau - September 24, 2021

As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.

Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami
Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami

By Rajiv Raghunath - September 24, 2021

Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays

dentsuMB wins mainline advertising mandate for TVS Raider in India
dentsuMB wins mainline advertising mandate for TVS Raider in India

By M4G Bureau - September 23, 2021

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

Havas Creative Group India appoints Amish Sabharwal as senior ECD & Creative Head of Digital Experience
Havas Creative Group India appoints Amish Sabharwal as senior ECD & Creative Head of Digital Experience

By M4G Bureau - September 22, 2021

Amish will be based in Gurgaon and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India.

JCDecaux wins Sydney Trains OOH rights for 10 years
JCDecaux wins Sydney Trains OOH rights for 10 years

By Rajiv Raghunath - September 22, 2021

The new contract will see JCDecaux invest in the upgrade of the 1,500 strong displays across the Sydney Trains OOH network NSW wide, covering all steps of the passenger journey, from rail concourse to platform.

Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers

By Rajiv Raghunath - September 22, 2021

Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend

Mumbai Central Div invites e-bids for bulk ad rights
Mumbai Central Div invites e-bids for bulk ad rights

By - September 21, 2021

The rights will be awarded for 1,600 sq.ft ad space for a period of 5 years.

dentsu India promotes Rahul Vengalil to Managing Partner, Isobar
dentsu India promotes Rahul Vengalil to Managing Partner, Isobar

By M4G Bureau - September 21, 2021

Rahul will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth.

‘Punjab market offers opportunities for sustained brand presence’
‘Punjab market offers opportunities for sustained brand presence’

By N Jayalakshmi - September 20, 2021

Kamal Mittal, MD, Creative Designers Outdoor Publicity Solutions, a media owning company with about 350 properties across Punjab, shares his observations on why Punjab is a promising market for brands, why DOOH is yet to take off in any meaningful way in the state, and more…

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