Tuesday, May 18, 2021

Advertisement

OOH News

World Out of Home Organization (WOO) European Forum meeting today
World Out of Home Organization (WOO) European Forum meeting today

By M4G Bureau - May 18, 2021

WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.

Bah! That's called creativity
Bah! That's called creativity

By M4G Bureau - May 17, 2021

Running in one of the least expected places - a sheep farm in Garston, New Zealand- the billboard carries the address www.unexpectedworks.com, which redirects to DDB’s homepage featuring the refreshed visual identity.

Abhay Tewari appointed as MD & CEO of Star Union Dai-ichi Life
Abhay Tewari appointed as MD & CEO of Star Union Dai-ichi Life

By M4G Bureau - May 17, 2021

Abhay joined as Appointed Actuary of SUD LIFE in the year 2014 and held the position of Joint President and Chief Actuary until he was elevated to the role of MD & CEO.

FM Nirmala Sitharaman inaugurates US Advertising promoted Argus satellite TV news channel
FM Nirmala Sitharaman inaugurates US Advertising promoted Argus satellite TV news channel

By Rajiv Raghunath - May 15, 2021

US Advertising has promoted the TV channel through its subsidiary US Broadcasting India Pvt Ltd.

WOO to unveil new audience measurement initiative at European Forum on May 18
WOO to unveil new audience measurement initiative at European Forum on May 18

By Rajiv Raghunath - May 14, 2021

The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.

Clear Channel OMA entries shortlisted; winners to be decided by public vote
Clear Channel OMA entries shortlisted; winners to be decided by public vote

By M4G Bureau - May 13, 2021

Winners will be announced at a Clear Channel virtual awards event on 10 June.

Outdoor Advertising Awards (OAA) Contest is back
Outdoor Advertising Awards (OAA) Contest is back

By M4G Bureau - May 13, 2021

OAA 2021 is open for entries pertaining to OOH works executed in the period April 1, 2019 to March 31, 2020 as well as April 1, 2020 to March 31, 2021; Entries are to be submitted online by June 10, 2021; Details available on: http://www.oacasia.org/awards/

Hiveminds to handle CoinSwitch Kuber digital mandate
Hiveminds to handle CoinSwitch Kuber digital mandate

By - May 11, 2021

CoinSwitch Kuber, an INR-crypto on-ramp platform, has witnessed 350% growth in the user base since January, and now has over 5 million users in India.

MHOA approaches MCGM for fee waiver, relief package
MHOA approaches MCGM for fee waiver, relief package

By M4G Bureau - May 10, 2021

MHOA seeks a 6-month waiver of license fee, 50% reduction in license fee for a period of 12 months, and a stimulus package.

Havas Group Indonesia names Sumit Kanungo as Group Strategy Director
Havas Group Indonesia names Sumit Kanungo as Group Strategy Director

By M4G Bureau - May 10, 2021

Sumit has led multi-location teams during the course of his career and managed blue-chip clients working at Starcom Mediavest Group, Crest (Platinum Advertising), Lintas Media Group, Emami Ltd., and Mediaedge: CIA (MEC) India, to name a few.

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement