The account will be handled by the agency’s Bengaluru office.
True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to...
‘We're actively exploring acquisitions and working to increase our inventory’
‘Recognise the power of patterns’
“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”
Technology: driving element for both cinema and OOH industry
Amitabh Bachchan to appear on Bikaji’s multimedia campaign
Uber’s new campaign all set for 360 degree launch
Canon Cameras new OOH campaign to inspire Young People ‘To Do Great’
Taproot Dentsu crafts OOH campaign for shaze’s Hosting Collection
The campaign is executed by WPP Media
In New York City, a massive billboard was turned into a canvas for oversized 3D earrings.
For the second year running, Trip.com has transformed Singapore’s Dhoby Ghaut MRT station into an immersive travel experience, inviting commuters...
The OOH innovations are conceptualised and executed across Delhi, Lucknow and Patna by Coral Media
With a series of sharply relatable messages placed inside Delhi Metro coaches, YesMadam uses everyday anxieties around work, money, relationships...
The campaign is executed by Platinum Outdoor with Sakshi Advertising as production partner
Vistar's expansion introduces Vistar’s full suite of cutting-edge solutions to Japan, including a digital OOH dedicated demand-side platform (DSP), supply-side...
Changes to the screen's format come into effect from January 2027, 10 years after Piccadilly Lights relaunched following a nine-month...
With its SME IPO set to open on September 11, Century Business Media is looking to leverage the public listing...
In this candid column first published in the August edition of Outdoor Asia, Noomi Mehta, Chairman of the Board at...
The Commissioner of the Bengaluru Central City Corporation has directed the removal of unauthorized advertisement boards across all six divisions,...
The Media4growth series on ‘Lab Testing: The Way Ahead for LED Displays?’ continues with Rajneesh Rawat, Managing Director at Orion...
For Season 2 of Netflix’s The Gentlemen, a field near the Gatwick flight path became an unexpected OOH canvas, with...
Lab Testing: The Way Ahead for LED Displays? continues with Gangasagar Amula, Director at Absen India, who shares his take...
With its latest Vigil Aunty campaign, HDFC Bank uses a familiar public space and a playful visual to bring its...