Tuesday, September 22, 2020

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OOH News

Anupriya Acharya  takes over charge of AAAI as President
Anupriya Acharya takes over charge of AAAI as President

By M4G Bureau - September 22, 2020

Ashish Bhasin will be the ex-officio member of the association executive committee for 2020-21 as its immediate past President

WOO’s #OurSecondChance hits 40,000 digital screens globally
WOO’s #OurSecondChance hits 40,000 digital screens globally

By Rajiv Raghunath - September 22, 2020

Media worth about US$40m used for the campaign

The Tribes Group launches ‘Mandate’, a political consulting and election communication company
The Tribes Group launches ‘Mandate’, a political consulting and election communication company

By M4G Bureau - September 22, 2020

Launched in partnership with political strategist, Dr. Mehul Choksi, the company plans in create an organised structure to develop a 360 degree networking platform for election campaigns

I will always be a part of Outdoor Industry: Charanjeet Arora
I will always be a part of Outdoor Industry: Charanjeet Arora

By Bhawana Anand - September 22, 2020

The Co- CEO of Kinetic India put down his paper

Nielsen launches a campaign outcomes measurement tool
Nielsen launches a campaign outcomes measurement tool

By M4G Bureau - September 18, 2020

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI

MHOA supports Maharashtra civic body for new Covid-control-campaign
MHOA supports Maharashtra civic body for new Covid-control-campaign

By Bhawana Anand - September 18, 2020

The association has planned to provide around 800 vacant sites to MCGM for their new campaign ‘My Family My Responsibility’

Logistics cut out for SMEs
Logistics cut out for SMEs

By Bhawana Anand - September 17, 2020

Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.

Khelo Fantasy to roll out outdoor campaign with new brand ambassador
Khelo Fantasy to roll out outdoor campaign with new brand ambassador

By M4G Bureau - September 17, 2020

The new e-sport platform launched by Gig Work Private Limited (Subsidiary Company of Capital Group) has appointed Samir Kochhar as their brand ambassador

MediBuddy enforces ‘Friend’ of the masses’ positioning with multimedia campaign
MediBuddy enforces ‘Friend’ of the masses’ positioning with multimedia campaign

By M4G Bureau - September 16, 2020

The brand aims to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority

Adani Wilmar ensures safety of buyers & sellers
Adani Wilmar ensures safety of buyers & sellers

By M4G Bureau - September 16, 2020

The company has distributed face masks and face shields to retailers in metros and has also installed hand sanitising kiosks in local grocery shops for buyers

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