Thursday, July 29, 2021

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Viewpoints

DOOHing it for D’better
DOOHing it for D’better

Fabian Cowan
India Head, Posterscope

July 22, 2021

In top gear with OOH as a tactical weapon
In top gear with OOH as a tactical weapon

Gajendra Jangid
Co-Founder and CMO, CARS24

July 21, 2021

‘OOH must be an integral part of a brand manager’s media mix’
‘OOH must be an integral part of a brand manager’s media mix’

Abhinav Iyer
General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance)

July 05, 2021

New-age DOOH makes a neat cut for evidence-based advertising
New-age DOOH makes a neat cut for evidence-based advertising

Rachana Lokhande
OOH Business Strategist

June 23, 2021

‘Programmatic will unleash the potential of DOOH’
‘Programmatic will unleash the potential of DOOH’

Antonio Vincenti
CEO, Pikasso, Lebanon

June 21, 2021

‘Let’s think about what OOH could be, not how it was’
‘Let’s think about what OOH could be, not how it was’

Laura Jordan Bambach
President and Chief Creative Officer, UK, Grey

June 17, 2021

‘An OOH marketplace ensures a high level of transparency & efficiency in business’
‘An OOH marketplace ensures a high level of transparency & efficiency in business’

Muhammad Armaghan
Founder & CEO, Adbuq, Pakistan

June 14, 2021

OOH media: Feast or Famine
OOH media: Feast or Famine

Noomi Mehta
Chairman, Selvel One Group

June 07, 2021

‘Marketers need to stitch the missing link between data and business value’
‘Marketers need to stitch the missing link between data and business value’

Lloyd Mathias
Angel Investor & Business Strategist

June 02, 2021

‘Leveraging IoT For OOH’
‘Leveraging IoT For OOH’

Robert Lim
Regional Business Development Manager, DFRC

May 17, 2021

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