Monday, June 17, 2024

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Viewpoints

Experiential advertising is the future
Experiential advertising is the future

Saibal Gupta
Managing Partner & CEO, Xperia Group

May 31, 2024

Centralised planning vital for rural marketing strategies
Centralised planning vital for rural marketing strategies

Rajesh Radhakrishnan
Co-Founder & CMO, Vritti Solutions

May 22, 2024

‘Creativity extends beyond just innovations, creativity is a mindset.’
‘Creativity extends beyond just innovations, creativity is a mindset.’

Roshan Rawat
General Manager & Creative Head, Times OOH

May 20, 2024

‘Rural marketing needs a sustainable, scalable model’
‘Rural marketing needs a sustainable, scalable model’

Sandip Bansal
Rural Marketing Expert

May 16, 2024

‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’
‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’

Rahul Mago
Creative Head, Coral Media

May 03, 2024

‘A more liberal ad regime need of the hour for Delhi OOH’
‘A more liberal ad regime need of the hour for Delhi OOH’

Shailender Luthra
Executive Director, Brite Neon

April 22, 2024

‘Gujarat beeps louder on the radar of national brands’
‘Gujarat beeps louder on the radar of national brands’

Amarjeet Singh Hudda
COO, Laqshya Media

April 22, 2024

‘National campaigns invariably cover Gujarat markets’
‘National campaigns invariably cover Gujarat markets’

Abhijit Sengupta
CEO of OAP Mediatech

April 19, 2024

‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’
‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’

Amit Kapoor
CEO, US Advertising

April 18, 2024

‘Growing consumer base, buying power bolster OOH’
‘Growing consumer base, buying power bolster OOH’

Dipankar Sanyal
CEO, Platinum Communications

April 18, 2024

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