Viewpoints
‘Industry needs to invest in tech to provide authenticated data’
Syed Haseeb Arfath
CTO, Signpost India
October 21, 2021
‘Let’s get in automation first, programmatic will be the next natural step’
Shriranga K Sudhakara
MD, Vyoma Media
October 18, 2021
‘Common industry currency is an absolute essential’
Karthi Marshan
President & Chief Marketing Officer, Kotak Mahindra Group
October 11, 2021
‘Pricing , measurement, maintenance & technology key to higher spends on OOH’
Vaishali Sharma
Marketing Head - SONY SAB
October 07, 2021
‘We need to back our OOH approach with technology’
Y S Guleria
Director, Sales & Marketing, Honda Motorcycle & Scooter India
October 05, 2021
‘DOOH is the new conversation starter for OOH’
Gautam Bhirani
MD, Eyetalk Media Ventures
October 01, 2021
‘pDOOH opens up a world of contextual, data-driven advertising’
Aman Nanda
hief Strategy Officer, Times Innovative Media
September 28, 2021
‘There has to be an industry acceptable syndicated measurement system’
Jaikishin Chhaproo
Head – Media & PR, ITC Limited (PCPBD)
September 27, 2021
Experiential marketing: The right choice to sell fintech in rural markets
Rajesh Radhakrishnan
Chief Marketing Officer, Vritti Solutions
September 15, 2021
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