‘Gujarat beeps louder on the radar of national brands’

“Gujarat boasts one of the most vibrant state economies in India, which is marked by its robust industrial growth, entrepreneurial spirit, and strategic geographical location. When it comes to the OOH advertising markets in Gujarat, they reflect this dynamism exceptionally well,” states Amarjeet Singh Hudda, Laqshya Media in an interview with Media4Growth on trends and developments in the Gujarat OOH sphere.

He adds that with a thriving business environment and a diverse consumer base, Gujarat's OOH markets are bustling with creativity, innovation, and opportunities. From bustling urban centres like Ahmedabad to vibrant cultural hubs like Vadodara, the OOH advertising landscape in Gujarat is vibrant and constantly evolving, offering advertisers numerous avenues to connect with their target audience effectively.

National Brand Consideration

In his view, “Gujarat's markets hold a prominent position on the list of national brands when it comes to OOH advertising destinations. In recent years, discernible trends have emerged, showcasing Gujarat's increasing importance in the realm of OOH advertising. With rapid urbanisation, infrastructure development, and a growing consumer base, Gujarat has become a key focus area for national brands seeking to make a lasting impression through outdoor advertising. 

“The trend is further reinforced by the state's proactive approach to business and investment, fostering an environment conducive to innovation and growth. As a result, Gujarat continues to rise in prominence on the radar of national brands, offering unparalleled opportunities for impactful OOH campaigns that resonate with audiences across the country.”

Engagement with Regional Brands

Speaking about engagements with regional brands in Gujarat, Amarjeet says, “There has been a noticeable surge in engagements with regional brands in Gujarat, Especially from the real estate industry, reflecting the state's vibrant economic landscape and the growing confidence of local businesses. 

“As Gujarat continues to witness rapid industrialisation and entrepreneurial growth, regional brands are seizing the opportunity to establish a strong presence and connect with their target audience through various marketing channels, including outdoor advertising. This trend is indicative of the burgeoning entrepreneurial spirit and innovative mindset prevalent in the state. Moreover, the support and loyalty of the local community further fuel the success of these regional brands, fostering a mutually beneficial relationship that contributes to Gujarat's overall economic prosperity.”

Recommendations for Media Owners

“Investing in better sites with enhanced visibility is a crucial step for media owners to attract more business to Gujarat. By strategically selecting high-traffic locations and prime advertising spaces, media owners can maximise exposure for their client's brands and ensure maximum impact. Avoiding clutter in advertising spaces is crucial for ensuring maximum impact and effectiveness, says Amarjeet while sharing his perspectives on how media owners themselves could gain greater business outcomes in the Gujarat markets.

“Media owners should prioritise clean and concise designs that allow the message to stand out clearly to the audience. By strategically spacing out advertisements and maintaining visual harmony, media owners can enhance the visibility and memorability of their client's brands. This approach not only improves the overall aesthetic appeal of the advertising space but also ensures that the message is delivered effectively to the target audience without overwhelming it.

“Adhering to and improving professional work culture and overall industry environment is paramount in ensuring the success and sustainability of OOH advertising. This includes fostering a culture of excellence, accountability, and continuous improvement within the organisation & outside. By prioritising professionalism and efficiency, media owners can instil confidence in their clients and enhance their reputation in the industry. While system-driven approaches are important for streamlining operations and optimising efficiency, personal interactions also play a crucial role in building strong relationships with clients and stakeholders. Investing in interpersonal communication skills and fostering meaningful connections through face-to-face interactions can lead to deeper engagement and long-term partnerships.

“Creating a better work environment is essential for attracting and retaining top talent, fostering creativity, and driving innovation. By prioritising employee well-being, offering opportunities for professional development, and cultivating a supportive and inclusive workplace culture, media owners can create an environment where teams thrive and deliver exceptional results,” he says on a concluding note.