Connect with us

Brand Insights

Alok Jalan’s insights on DOOH industry growth

He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now holds a double-digit share of the total OOH ad spend in India.

Published

on

Alok Jalan, the founder and managing director of Laqshya Media, shared his insights on the evolution and future of the Indian Out-of-Home (OOH) advertising industry. Reflecting on Laqshya Media’s journey since its inception in 1997, Alok described it as fulfilling and rewarding, exceeding initial expectations. He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now holds a double-digit share of the total OOH ad spend in India. Alok anticipates this share will continue to rise, potentially reaching up to 90% depending on technological advancements and government support. 

Advertisement

Alok noted the increasing interest from new-age brands and even traditional sectors in OOH, driven by the medium’s high visibility and ability to connect with today’s mobile audiences. While acknowledging that some advertisers prefer static displays for large-format sites, he sees a future where DOOH dominates, offering flexibility, higher reach, and quality creative opportunities. He also touched upon the early stages of programmatic DOOH in India, suggesting it will gain more traction as measurability and availability improve. 

Looking ahead, Alok emphasized the importance of adding value to the OOH industry to increase its share in overall media spending. His message to media buyers, owners, and advertisers was to work together with passion and prioritize client interests to drive growth and demonstrate the real ROI of OOH. He believes that by collectively focusing on innovation and effectiveness, the Indian OOH industry can achieve significant expansion in the coming years. 

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.