Crux of DOOH content creation: Screenox Media’s Gautam Gulati shares insights

Gautam Gulati, Founder and CEO of Screenox Media, shared insights into the evolving landscape of Digital out-of-home (DOOH) advertising and how his company is staying ahead of the curve.

Screenox Media is redefining DOOH advertising by combining advanced visual effects with strategic creative execution. The company uses anamorphic content and proprietary techniques like single element highlights to create visually arresting experiences that stand out in crowded public spaces. Their approach focuses on designing compact, animated units with minimal text, ensuring high impact even at high speeds, like on highways or in transit zones.

By integrating tools like Unreal Engine and green screen production into their workflow, Screenox ensures smoother, more dynamic content delivery tailored specifically for outdoor media. Their in-house VFX team works closely with creative agencies to adapt master campaigns into sharper, DOOH-optimized versions. The company’s philosophy centers on the idea that DOOH content should be built with a deep understanding of the medium, not just adapted from other formats.