JBL amplifies emotions at Hyderabad airport with a cutting-edge campaign

The latest JBL campaign at Hyderabad Airport, executed by Laqshya Airport Media, brilliantly captures attention and emotions through cutting-edge Out-of-Home (OOH) advertising. Leveraging JBL’s tagline “Engineered for Emotion,” the campaign positions the brand as a leader in immersive audio technology, combining the sleek aesthetics of its products with a focus on emotional resonance. 

Located in one of India’s busiest airports, the campaign seamlessly integrates with the high-tech infrastructure, employing strategically placed digital screens to ensure maximum visibility. The visuals showcase JBL products such as the JBL Bar 1300 and JBL Live Beam 3 with bold, eye-catching designs and captivating taglines like “Engineered for Thrills” and “Engineered for Emotion.” The vibrant orange theme, synonymous with JBL’s branding, exudes energy and vitality, leaving a lasting impression on travelers. 

JBL’s campaign highlights its ability to evoke powerful emotions through sound. With the tagline “Engineered for Emotion” and interactive elements like vibrant QR codes, the brand emphasizes immersive experiences and cutting-edge audio technology that connect deeply with listeners. The visuals convey energy, joy, and innovation, showcasing JBL as more than just sound—it’s an emotional journey. 

The campaign not only highlights the products’ features, such as True Adaptive Noise Cancellation and superior surround sound, but also emphasizes how JBL’s technology enhances everyday moments with emotional depth. Through Laqshya’s state-of-the-art media solutions, the campaign uses vivid imagery, dynamic animations, and engaging messaging to connect with an audience of diverse travelers.