Nescafe brews up joy with monsoon-themed OOH campaign across Mumbai

As the monsoon rains embrace Mumbai, Nescafe has launched a captivating OOH campaign that perfectly captures the city’s spirit during this beloved season. Billboards strategically placed across key locations are turning heads with their vibrant and relatable imagery, reinforcing Nescafe’s position as the perfect companion for every mood, especially during the rains. 

The campaign features two distinct yet complementary creatives, both prominently displaying the iconic “NESCAFE” logo in large, eye-catching fonts. 

One creative depicts a woman enjoying a cup of Nescafe on a rooftop, with the intriguing tagline, “THE RHYTHM OF THE ROOFTOP. Make it yours with NESCAFE.” This visual evokes a sense of calm and introspection, inviting viewers to find their own personal moments of joy and comfort amidst the bustling city, with Nescafe by their side. The imagery resonates with the idea of savoring small pleasures and embracing the unique atmosphere the monsoon brings to Mumbai’s rooftops. 

The second creative is a lively celebration of the monsoon, showing a woman gracefully dancing in the rain with an umbrella, alongside a steaming mug of Nescafe and a jar of the coffee. The playful tagline, “Your plus-one to the rain dance,” positions Nescafe as an essential element for enjoying the monsoon to its fullest. This visual is energetic and joyful, appealing to those who embrace the rains with enthusiasm and find delight in the simple act of dancing in a downpour. 

This campaign successfully leverages the power of OOH advertising to create memorable brand recall, reminding Mumbaikars that whether they seek a moment of quiet reflection or a joyous dance in the rain, Nescafe is the perfect brew to accompany their monsoon journey. The clear, concise messaging and strong visual appeal are set to make this campaign a notable presence during the current monsoon season.