Painting the city with a splash of comfort and joy, Nescafe's striking new OOH presence celebrates Mumbai's monsoon in every drop.
The campaign, strategically placed on billboards and bus shelters across the metropolis, leverages striking imagery and poignant text to champion the very essence of instant photography.
The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the Maybelline product aims to solve.
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
The featured creators are now the faces of a bold campaign that challenges the norms of influence.
The campaign cleverly taps into the show's core essence, leveraging iconic elements to create an immersive and memorable experience in public spaces.
The campaign is executed by MOMS Outdoor
Canva does the talking through sharp, visual storytelling.
The core of the campaign featured unique "RESERVED" signs, declaring the spot "for the car you should have gifted your dad."