OAC

Dato’ Manikandamurthy Velayoudam, Group Chairman, Sky Blue Media, to join a power-packed panel discussion at OAC 2025

Published

July 9, 2025

Dato’ Manikandamurthy Velayoudam, the visionary Group Chairman of Sky Blue Media, a regional powerhouse in tech-enabled outdoor advertising, is set to bring his extensive international expertise to the OOH Advertising Convention (OAC) 2025. He will join a pivotal panel discussion addressing the provocative topic: ‘OOH Media is not a commodity: So, who is commoditising it?’

With over 25 years of experience at the dynamic intersection of technology, media, and innovation, Dato’ Manikandamurthy has spearheaded Sky Blue Media’s growth from a modest Kuala Lumpur venture into a dominant force across Southeast Asia and the Middle East. Under his strategic leadership, the company has pioneered advancements in Synchronized Digital Outdoor Advertising, Data-Driven Campaigns, and Programmatic OOH, consistently setting new industry benchmarks. His instrumental role in Sky Blue Media’s successful expansion into the competitive UAE market, driven by culturally relevant, tech-driven OOH solutions, underscores his global acumen. Dato’ Manikandamurthy remains committed to driving growth, grounded in his belief that advertising must transcend mere visibility to forge meaningful human connections. Beyond his commercial success, he is deeply dedicated to social impact initiatives. Acknowledged with the title of “Dato’by the Malaysian government, his leadership and entrepreneurial spirit have earned him prestigious accolades including Entrepreneur Icon of Malaysia, The Pioneer Mentor Award from ASEAN-BAC, and the ASEAN-India Emerging Entrepreneur Excellence Award. His unique perspective on market value and innovation will offer invaluable insights into the future direction of OOH media.

Under the theme ‘Mapping a New OOH-scape,’ the 19th OOH Advertising Convention (OAC) 2025 will take place on July 18-19, 2025, at The Westin Mumbai Powai Lake. The convention will intensely examine the future of the OOH medium, with deep dives into cutting-edge technological advancements, shifts in consumer behaviors, and groundbreaking creative strategies. Running alongside the convention, the OAC Expo will present the latest innovations, with the event culminating in the OOH Advertising Awards (OAA) 2025 ceremony, honoring excellence across the sector.