OAC

Deepali Naair, Group CMO, CKA Birla Group, to share insights on unlocking OOH value & innovation at OAC 2025

Deepali brings over two decades of extensive experience, having previously served as CMO at IBM India & South Asia and leading marketing functions at IIFL Wealth and Mahindra Holidays

Published

July 9, 2025

M4G Bureau

Deepali Naair, Group Chief Marketing Officer at the USD 3 billion CK Birla Group, and a distinguished leader in the marketing domain, is set to deliver an insightful session at the OOH Advertising Convention (OAC) 2025. Her presentation, titled ‘Unlocking new value for old medium: Defining OOH innovation’, promises to provide fresh perspectives on how OOH as a medium can be leveraged in new and innovative ways.

Deepali brings over two decades of extensive experience, having previously served as CMO at IBM India & South Asia and leading marketing functions at IIFL Wealth and Mahindra Holidays. Her career also includes significant stints with organizations such as Tata Motors, HSBC, and Marico. Beyond her marketing prowess, Deepali has held critical P&L responsibilities at L&T Insurance, IBM, and Mahindra Holidays, showcasing her strong business acumen. She has also served as an Independent Director on the Board of IIFL Wealth Finance. A recognized thought leader, she is the editor and host of the successful podcast ‘Being CEO with Deepali Naair’ and frequently shares her knowledge as a faculty member at institutions like SP Jain, MICA, and several IIMs. Her exceptional contributions have been widely acknowledged, including the ET ‘Most Promising Tech Marketer of the year’ award in 2020, and six listings in Impact’s ‘India’s 50 most influential women’ in media and marketing. Her multifaceted expertise makes her an ideal voice to discuss how to redefine and innovate the OOH medium for future value.

Under the theme ‘Mapping a New OOH-scape,’ the 19th OOH Advertising Convention (OAC) 2025 will take place on July 18-19, 2025, at The Westin Mumbai Powai Lake. The convention will intensely examine the future of the OOH medium, with deep dives into cutting-edge technological advancements, shifts in consumer behaviors, and groundbreaking creative strategies. Running alongside the convention will be the OAC Expo will present the latest innovations. The event will culminate with the OOH Advertising Awards (OAA) 2025 ceremony, where winners of the contest will be announced.