Panchayat season 4 takes over cities with Lauki installations

Amazon Prime Video has launched a standout Out-of-Home (OOH) campaign for the highly anticipated Panchayat Season 4, demonstrating an innovative approach to connect with its audience beyond the screen. The campaign cleverly taps into the show’s core essence, leveraging iconic elements to create an immersive and memorable experience in public spaces. 

At the heart of the campaign are striking, large-scale installations that bring the series’ signature visual motifs to life. Gigantic lauki (bottle gourd) sculptures, often dramatically integrated with or appearing alongside a prominent pressure cooker, dominate key outdoor locations. Complementing these eye-catching installations are bold, hyperlocal slogans prominently displayed on billboards and alongside the sculptures. Phrases like “Ek, do, teen…kaun hogi Phulera ki Queen?” and “Banraakas ka yaar ya Pradhan ka Pradhaan?” are designed to resonate deeply with fans of Panchayat. These witty taglines, crafted in the show’s distinct style, capture the series’ quirky spirit, character dynamics, and lighthearted rural politics, further enhancing the campaign’s authentic feel. 

The OOH strategy for Panchayat Season 4 is a testament to creative storytelling in public advertising. By transforming familiar objects into larger-than-life, interactive spectacles, Amazon Prime Video has not only generated significant buzz and curiosity but also fostered a direct, multi-sensory engagement with its audience. This campaign effectively goes beyond passive viewing, turning billboards and public installations into dynamic points of connection that are both shareable and unforgettable.