Mother Dairy launches expansive OOH campaign in Varanasi and Lucknow

MOMS, the outdoor specialised unit of Madison World, has successfully rolled out a high-impact outdoor campaign for Mother Dairy, covering the key cities of Lucknow and Varanasi. 

The campaign spans a diverse mix of media formats, including billboards, unipoles, metro station branding, train wraps, LEDs and FOB facades — all strategically placed across high-footfall zones. The objective was to reinforce Mother Dairy’s strong presence in the region and engage consumers through a visually striking and expansive outdoor network. 

Speaking on the campaign, Prashant Mishra, VP – North & East, MOMS, said, “Our strategy was to drive high-frequency and high-impact visibility through a blend of static and dynamic formats. Lucknow and Varanasi are key markets for Mother Dairy and this campaign ensures the brand connects with consumers through smart placements and extensive reach.” 

Mother Dairy Spokesperson added “This outdoor campaign, rooted in our Maa Jaisi brand narrative, is a step forward in reinforcing our presence in key markets of Uttar Pradesh. Through a vibrant and wide- reaching OOH network, we aim to strengthen brand visibility and deepen our connection with consumers in Lucknow and Varanasi.”