Uttar Pradesh Metro Rail Corporation has announced significant e-tenders for co-branding, advertising, and semi-naming rights across metro stations and trains in Agra, Kanpur, and Lucknow.
The campaign is executed by MOMS Outdoor
The tally brings up the total number of stations under them to 11.
Sketch Street Media rolled out the branding initiative
The brand kicked off the new campaign in partnership with Laqshya Media Group across top ten cities.
The brand launched a multicity campaign using a variety of formats in association with The Media Ant
The campaign showcases new range of frames and sunglasses on digital billboards, mall media and bus shelters across 26 cities
A group of people were kept inside a small house fabricated inside Lucknow mall
This is the company’s first venture into DOOH media
Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media
The campaign is executed by The Local Talk
The campaign is executed by Signpost India
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This marks the second consecutive term Chitra Painters has been awarded this railway tender.
The winners will receive their medals at the OAA 205 awards function on July 19
The tender specifically covers four underground stations: Medical College, Agra College, Raja Ki Mandi, and R.B.S College.
