The OOH firm already holds the rights for Phase 1 of the city’s Metro network
The Nagar Nigam’s action is being attributed to the fact that the body no long enjoys the right to directly raise taxes from the advertising industry
Safe Move - Road Safety Campaign is conducted by Hyundai in association with Ministry of Road Transport and Highway (MORTH)
Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow
The landlords have been given 25 days’ time to remove the structures, failing which the LDA would do the same and recover the cost of removal...
The media owners are still tentative about their business prospects as the matter will be evaluated by the concerned authorities and a final decision on media...
Lucknow Nagar Nigam has decided to pull down scores of outdoor media in the city, putting at risk the business of firms owning legal media; transit...
The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System
The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home...
Laqshya Solutions has planned and executed the Veet three-week, multi-city campaign
The campaign is conceptualised by Bare Bones Collective
The campaign is executed by Platinum Outdoor
The campaign is executed by Laqshya Media Group
The campaign is conceptualised by Ogilvy India
The campaign is executed by MOMS Outdoor
Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards,...
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development
Fabian Trevor Cowan, Director at Connect Digital, shared his insights on how OOH can move beyond advertising to shape the...
IOAA highlighted the public benefit generated from outdoor advertising revenues that help develop and maintain vital civic infrastructure, emphasizing the...
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
As outdoor ads return to Bengaluru after a seven-year ban, BBMP’s new policy is being called unrealistic, monopolistic, and seems...