Zepto, Shaadi.com & Bold Care team up for witty OOH campaign

At Noida Sector 52 Metro station, a new set of billboards has caught the attention of commuters. In a playful and witty move, three brands—Zepto, Shaadi.com, and Bold Care—came together to create a sequential outdoor campaign that reads like a story of modern relationships. 

The sequence begins with Zepto’s “tum, mai aur do cup chai – sukoon wala pyaar”, followed by Shaadi.com’s “tum aur mai – forever wala pyaar”, and closes with Bold Care’s “bas mai – pleasure wala pyaar.” Placed side by side, the messages build on each other, moving from comfort and companionship to long-term commitment and intimacy. 

The strength of the campaign lies in its simplicity. Each brand uses short, colloquial Hindi phrases that feel familiar and instantly relatable, while the placement of the three billboards in sequence ensures that the humor and narrative come through clearly. For metro users and daily commuters, the display is more than just advertising—it’s a lighthearted moment during the routine of travel. 

By joining forces, the three brands have demonstrated how outdoor advertising can be both strategic and entertaining. The campaign shows that OOH, when approached creatively, has the power to spark cultural conversations and leave a lasting impression in the city’s visual landscape.