Irth hangs a giant handbag off Mumbai’s first 3D billboard

Irth, the premium handbag brand from House of Titan, has unveiled a striking out-of-home campaign in Mumbai with what is being billed as the city’s first-ever 3D billboard experience. Executed by Platinum Outdoor, the campaign brings Irth’s thoughtfully designed handbags to life in larger-than-life fashion, creating an unmissable spectacle for passersby. 

The billboard features oversized 3D replicas of Irth’s handbags suspended alongside the creative, breaking the frame and giving the illusion that the bags are stepping out into the real world. Positioned at high-visibility locations, the execution captures attention instantly while reinforcing the brand’s ethos of elegance and thoughtful design. 

According to the brand, the campaign is more than just a product showcase. It is a tribute to the everyday joys that often go unnoticed – from the scent of fresh flowers at a café to a quiet pause away from the city’s rush. By translating this philosophy into a bold, three-dimensional OOH display, Irth invites audiences to pause and appreciate the beauty in life’s little details, much like the care that goes into every handbag in its collection. 

Platinum Outdoor, part of Madison World, brought the concept to life through meticulous planning and execution. The scale of the handbags and their seamless integration into the billboard structure have made the installation not only a marketing success but also a talking point on Mumbai’s bustling streets. 

With this campaign, Irth positions itself as a brand that doesn’t just design accessories but creates experiences – and in doing so, has set a new benchmark for innovation in outdoor advertising.